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In order to really ensure you are growing and making the most out of your data-driven efforts, it is necessary to implement measurable goals that will allow you to efficiently assess your strategic efforts. KPIs are a type of measurement that helps organizations evaluate their success in different activities and areas.
Ultimately, the intent, however, is generally at odds with measurably useful outcomes. The scorecard speaks for itself. A study by McKinsey found that less than 30% of digital transformation initiatives are successful in achieving their objectives.
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