Occam's Razor

MARCH 10, 2015

Universal Analytics: T3: Measurement Protocol! Measurement Protocol – all your data are belong to us! Universal Analytics: T3: Measurement Protocol! Measurement Protocol is perhaps the most complex of the major Universal Analytics features. + Universal Analytics: What the heck is it? Closing Thoughts. They are: 1.

Strategy 153

Strategy Analytics Measurement Business Analysis 153

CIO Business Intelligence

AUGUST 28, 2024

We have nine business units, some B2C and some B2B, but regardless of the business unit or customer, we use the same set of digital technologies across the enterprise. For the technical architecture, we use a cloud-only strategy. But our success measurement is not migration of workloads to the cloud.

Strategy 121

Strategy B2B Finance Enterprise 121

datapine

FEBRUARY 9, 2024

The process helps businesses and decision-makers measure the success of their strategies toward achieving company goals. How does Company A measure the success of each individual effort so that it can isolate strengths and weaknesses? This, in turn, will cause problems like wasted focus, wayward strategies, and loss of revenue.

KPI 221

KPI Management Key Performance Indicator Measurement 221

Occam's Razor

MAY 2, 2017

I usually ask them back: What are you trying to get done with your digital strategies ? That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. There is no golden metric for everyone, we are all unique snowflakes! :).

Metrics 143

Metrics Key Performance Indicator B2B Measurement 143

IBM Big Data Hub

MAY 17, 2024

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. Experience building strategies like these have been  used by online retailers for years.

B2B 64

B2B Interactive Optimization Forecasting 64

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. How To Write A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

Smart Data Collective

NOVEMBER 26, 2021

Data analytics make up the relevant key performance indicators ( KPIs ) or metrics necessary for a business to create various sales and marketing strategies. Business-to-business (B2B) and business-to-customers (B2C) companies use it for a wide array of revenue marketing strategies.

Marketing 131

Marketing Data Analytics Key Performance Indicator Analytics 131

datapine

AUGUST 14, 2020

Especially in the SaaS B2B area, where different packages and subscription models have immense value in defining the quality of the company, the possibility to establish itself on the market, and generate sustainable development. To reach success in our competitive environment, businesses must put customers first. Net customer retention KPI.

Dashboards 176

Dashboards Metrics B2B Visualization 176

CIO Business Intelligence

JANUARY 7, 2025

In a short span of 28 years, IndiaMART has emerged as Indias chosen B2B marketplace and has increased ease of business while simultaneously creating a connected marketplace for all buyers and suppliers across the country. Nikhil outlines their strategy for increased AI adoption moving one step at a time.

B2B 52

B2B Digital Transformation Data-driven Strategy 52

Smart Data Collective

NOVEMBER 20, 2022

They can operate as a marketing department, provide strategies and direction and act as a consultant to any marketing decisions being made by a company. It is increasingly common to find IoT devices, sensors that measure variables in a production process, etc., This can cause trust issues between a company and a B2B marketing agency.

Manufacturing 144

Manufacturing Marketing Data Analytics Analytics 144

Smart Data Collective

OCTOBER 17, 2022

Using data analytics help your email marketing strategies succeed. Like any other marketing strategy, you must measure email performance. Digital workers measure almost anything they choose. “ Outcome analysis ” measures the effectiveness of your campaigns. Strategies for email marketing segmentation.

Marketing 128

Marketing Optimization Data Analytics Analytics 128

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Start investing in your email marketing strategy for extending relationships, and your paid search strategy for brand terms. Second , create the world's greatest mobile experience. Entertain Me 2.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

datapine

JUNE 22, 2022

In order to really ensure you are growing and making the most out of your data-driven efforts, it is necessary to implement measurable goals that will allow you to efficiently assess your strategic efforts. KPIs are a type of measurement that helps organizations evaluate their success in different activities and areas.

KPI 152

KPI Key Performance Indicator Measurement Cost-Benefit 152

datapine

NOVEMBER 15, 2022

Product metrics are quantitative performance measurements used by businesses to gain insights into various areas like product development, pricing, quality, and more. By using interactive KPIs, product managers can optimize product strategies to ensure business growth. What Are Product Metrics? And that’s where the big challenge lies.

Metrics 141

Metrics KPI Measurement Dashboards 141

Occam's Razor

OCTOBER 10, 2011

I am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the real world. I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. So why not measure that?

Metrics 166

Metrics Measurement Advertising Key Performance Indicator 166

Occam's Razor

APRIL 21, 2014

We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Strategy one… Prioritize by where you will make money for your client quickly. Let's do this! Glenn Walker.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Occam's Razor

JANUARY 20, 2010

How do you measure success of a online webinar? I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Back to our story.

Metrics 90

Metrics B2B Analytics Measurement 90

Occam's Razor

FEBRUARY 3, 2014

Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. For example, if Slimfast is trying to reinvent it's brand and the core of its strategy is new bottles, new look, new TV and print ads strategy (all right and good).

Marketing 151

Marketing Analytics Advertising Measurement 151

Occam's Razor

JANUARY 9, 2012

A huge part of the last few years for me have been about bringing more data, better strategies, more powerful tools, ever more impactful keynotes to people around the world. Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns.

Marketing 142

Marketing B2B Measurement Risk 142

datapine

MARCH 18, 2020

By using social media management reporting software to track, measure, and refine your socially-driven efforts, you will make better, swifter, and more informed decisions while maximizing your ROI with every initiative or interaction you make. In the digital age, shooting in the dark and hoping for the best just won’t do. Need we say more?

Reporting 178

Reporting Dashboards Metrics KPI 178

CIO Business Intelligence

SEPTEMBER 23, 2024

The Thinkers360 B2B Thought Leadership Outlook Survey , for example, found that close to half of all respondents saw thought leadership adding over 75% to the brand premium they command in the marketplace. All this takes portfolio innovation, which should be an integral part of portfolio strategy and governance.

ROI 121

ROI Scorecard Metrics Cost-Benefit 121

Occam's Razor

AUGUST 11, 2014

(See: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies ). Data above is for a B2B website with no ecommerce. Almost always your efforts to apply custom or standard attribution models will show up in tables and graphs that measure conversions/outcomes. Data below is for a non-ecommerce, B2B website.).

Metrics 148

Metrics Dashboards Key Performance Indicator B2B 148

Smart Data Collective

JANUARY 30, 2023

AI technology is the backbone of many modern marketing strategies. Pay-per-click (PPC) advertising is an online marketing strategy that involves paying for ad space on search engine results pages (SERPs) and other websites. AI can also help with third-party apps that can help your PPC strategy.

Advertising 116

Advertising Cost-Benefit Marketing Strategy 116

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Marketing Analytics 156

Marketing Analytics Marketing Visualization Analytics 156

Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. Your SEO strategy is buying links, expired domains, et. Doing anything on the web without a Web Analytics Measurement Model. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views.

Marketing 127

Marketing Metrics Measurement Testing 127

Smart Data Collective

MARCH 14, 2022

In order to achieve this, many have utilized new technology and business strategies to provide solutions for customers. However, knowing about the best SaaS tools won’t do you any good if you don’t have the right strategy in place first. SaaS Sales Strategy. What Are SaaS sales? What does SaaS stand for?

Modeling 124

Modeling Analytics Key Performance Indicator Sales 124

CIO Business Intelligence

MAY 13, 2024

Corporate and IT strategy are one, and technology is the tool to deliver strategic objectives. That work also ties into another CEO priority: growth as the company competes in both the B2B and B2C space. I believe we’re in a post-alignment world. a real estate and parking investment, development, and operations company.

IT 131

IT Digital Transformation ROI Strategy 131

Cloudera

AUGUST 6, 2021

Strategy and culture are core components of a data driven organization . Like most labels, “data-driven” is not a binary, black and white measure of capability. Any article on what it means to be “Data Driven” makes references to Data Strategy, Data Culture and Decision Culture. Data Strategy. Data and decision culture.

Data-driven 105

Data-driven B2B Data Strategy Strategy 105

CIO Business Intelligence

MARCH 2, 2023

By virtue of their position between IT and effecting business strategy, CIOs can identify what processes their organizations need in order to modernize and automate. The company measures the success of these efforts by business outcomes, not the success of the automation itself, he adds.

Data Lake 143

Data Lake Forecasting B2B Optimization 143

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. What content areas seem very expensive to create (hence more important to measure if they are adding any value!)? How smart is their digital marketing strategy?

IT 139

IT Measurement Marketing Metrics 139

Occam's Razor

DECEMBER 12, 2016

How do you ensure that your can zig-zag with business strategy? And, of course there is the delicious detail of this strategy not adding burden to your site's visitor experience due to it's async nature. Digital Marketing & Measurement Model. Macro & Micro Outcomes Content/Strategy. So beautiful.

Analytics 142

Analytics Data-driven Strategy Consulting 142

Occam's Razor

OCTOBER 24, 2016

But, you have an overall structure that can guide your strategy. The CMO expressed a desire for the audience to learn about advanced attribution strategies. The most primitive thing you can do to have a very strong people, process, structure foundation is to pick great metrics to measure. Tough metrics. Smart metrics.

Metrics 147

Metrics Marketing Optimization Modeling 147

Occam's Razor

DECEMBER 3, 2012

But a robust digital marketing strategy for medium- or large-sized businesses encompasses so much more. What is a good way to self-identify gaps in strategy, to discover the mistakes that might be making your strategy sub-optimal? Is Your Digital Strategy Magnificent? Reality, as is its wont, is much more complex.

Marketing 149

Marketing Advertising Strategy Optimization 149

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Create a distinct mobile website and mobile app measurement strategies. Many reasons. Framing the Opportunity.

Metrics 143

Metrics Reporting Analytics Marketing 143

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. Another cross-validation strategy I often use is to deploy the " greatest survey in the world ," and ask people the three golden questions: Why are you here?

Marketing 137

Marketing Statistics Strategy Consulting 137

IBM Big Data Hub

JANUARY 23, 2024

Preferred supplier programs with well-negotiated contracts and prices, in sync with key business strategies, can enhance the delivery of goods and services—and, as important, customer satisfaction. Measuring compliance is a critical KPI for accountability.

B2B 86

B2B KPI Measurement Optimization 86