CIO Business Intelligence

OCTOBER 27, 2023

As a result, the Digital Hangar has seven value streams: inspiration, search, and booking; ancillary services; personalization, profile, and loyalty; payment; travel experience; customer servicing; and a B2B-focused value stream. We follow a test, measure, and learn system to see what’s creating value for our customers,” he adds.

Digital Transformation 130

Digital Transformation B2B Measurement Modeling 130

Occam's Razor

DECEMBER 8, 2017

If the Surface Marketing team is like every other team at every other company engaged in sponsorships and television advertising, it’ll measure the same collection of smart metrics like everyone else. The Surface team is likely measuring it with deep granularity (by individual games, geo, days, times of days, and a lot more).

Broadcasting 123

Broadcasting Measurement Sales Marketing 123

CIO Business Intelligence

AUGUST 28, 2024

We have nine business units, some B2C and some B2B, but regardless of the business unit or customer, we use the same set of digital technologies across the enterprise. Instead of painting 10 test panels, the body shop just needs two. But our success measurement is not migration of workloads to the cloud.

Strategy 121

Strategy B2B Finance Enterprise 121

datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. If it has been optimized for SEO though, you shouldn’t stop measuring it after the first week, as it needs a couple of months to reach its “cruising traffic”, and you can get several thousands of monthly visits.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

OCTOBER 24, 2016

The most primitive thing you can do to have a very strong people, process, structure foundation is to pick great metrics to measure. A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. Tough metrics. Smart metrics.

Metrics 147

Metrics Marketing Optimization Modeling 147

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. What content areas seem very expensive to create (hence more important to measure if they are adding any value!)? It is that simple.

IT 139

IT Measurement Marketing Metrics 139

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), And yes, finally, there is the problem of measurement. If YouTube is so many things all at one time, and so many brand don't understand what to do on it optimally, how the heck does one go about measuring success? How to measure (success)?

Marketing 151

Marketing Analytics Advertising Measurement 151

Occam's Razor

JANUARY 6, 2010

Here are some tools that are pretty cool and unique: Five Second Test. You are not a small enough company, or a big enough one for that matter, to do usability testing. This is usability testing for ultra cheap, $29 per person. Part of it is that there are just so many darn good options out there to listen to our customers.

Analytics 99

Analytics IT Statistics Metrics 99

CIO Business Intelligence

MAY 13, 2024

That work also ties into another CEO priority: growth as the company competes in both the B2B and B2C space. They’re asking CIOs to work with project sponsors on the business side to calculate and prove out anticipated ROIs as they develop AI initiatives; it’s no longer about experimenting and testing for learning’s sake. “I

IT 131

IT Digital Transformation ROI Strategy 131

CIO Business Intelligence

AUGUST 2, 2022

This is SwipeGuide , a B2B cloud-based SaaS platform that captures and scales operational knowledge, helping teams in industrial environments to create, improve, and share instructions and standard operating procedures using mobile and wearable devices.

Machine Learning 98

Machine Learning B2B Dashboards Measurement 98

Occam's Razor

AUGUST 12, 2013

I strongly encourage you to read the post and deeply understand all three and what your marketing and measurement possibilities and limitations are. You can even use that column to adjust some of the budget allocation right now, without any attribution modeling, and measure the outcome. All three challenges are important.

Modeling 162

Modeling Optimization Marketing Interactive 162

Occam's Razor

NOVEMBER 13, 2009

Chapter 5 The Key to Glory: Measuring Success. If I have one jihad it is to massively convert every person who touches the web to focus on measuring Outcomes! Chapter 7 Failing Faster: Unleashing the Power of Testing and Experimentation. Sure you've heard of A/B and multivariate testing. I am out of breath!

Analytics 71

Analytics Metrics Measurement Testing 71

Sisense

SEPTEMBER 15, 2019

Measuring engagement with a business product is difficult. By capturing and analyzing more complex data about products, A/B testing can identify the effect small changes and new features have on engagement. Measuring product success requires asking highly contextual questions and rigorously applying data to find answers.

Analytics 72

Analytics Dashboards Sales Measurement 72

datapine

JUNE 13, 2019

So they taste test frequently throughout the whole process. There are also different types of sales reports that will focus on different aspects: the sales performance in general, detailing the revenue generated, the sales volume evolution, measuring it against the sales target pre-set, the customer lifetime value, etc.

Sales 264

Sales Reporting KPI B2B 264

Occam's Razor

APRIL 21, 2014

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns. Allocate some of your aforementioned 15% budget to experimentation and testing. Don't brush off Twitter or Google+ because you are B2B or A2K.

Marketing 142

Marketing B2B Measurement Risk 142

Occam's Razor

SEPTEMBER 15, 2014

But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement. Create a distinct mobile website and mobile app measurement strategies. It does not matter if you are a B2B or B2C or A2K, you will always see this. Money, money, money.

Metrics 143

Metrics Reporting Analytics Marketing 143

Occam's Razor

APRIL 25, 2011

Doing anything on the web without a Web Analytics Measurement Model. Bring a structured approach to your measurement strategy, bring some process, let a Web Analytics Measurement Model be the foundation of your program. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. That's it.

Marketing 127

Marketing Metrics Measurement Testing 127

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. You will have great content, in a good experience, and focus on getting free traffic. [To

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Jen Stirrup

SEPTEMBER 3, 2021

Artificial Intelligence can help support you to engage with your customers in B2B and B2C contexts. In B2B and B2C, the focus on the customer is starting to become more common in artificial intelligence. It’s also possible to view this collaboration as a continuum to measure how much customer visibility it would like AI to have.

B2B 111

B2B Digital Transformation Technology Marketing 111

Occam's Razor

MARCH 23, 2010

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). Usually at least a test. our measurement strategies 2.

Analytics 119

Analytics Consulting Metrics Experimentation 119

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). Visitor Recency measures the gap between two visits of the same visitor. I am talking about Length of Visit and Depth of Visit: With Loyalty and Recency we measured visitors visiting, but once they are here what are they doing? It is a measure of efficiency. See how it looks.

Reporting 140

Reporting Metrics Strategy Measurement 140

Occam's Razor

DECEMBER 3, 2012

Check out any B2B, B2Q, M2Z brand. And here's the test to apply to your brand: Would you want your brand's posts to in your own newsfeed every day? Another test to apply: How are you doing in terms of Conversation Rate, Amplification Rate, Applause Rate ? Don't stop there. Or my other fav, Innocent Drinks.

Marketing 149

Marketing Advertising Strategy Optimization 149

CIO Business Intelligence

JULY 10, 2024

As Rebot is just a friendly enterprise assistant used by a friendly audience of our employees, partners, and B2B customers, a sensible level of technical guardrails has felt sufficient for now. “But you need to consider the audience and intended purpose as well,” he says. “As

Enterprise 136

Enterprise Risk Modeling Risk Management 136

O'Reilly on Data

NOVEMBER 26, 2024

Course completion The median course completion percentage on the O’Reilly platform is similar for B2B users and B2C users, and roughly matches industry standards. Some other topics with high completion rates are ggplot (for data-driven graphics in R), GitHub, and Selenium (a software testing framework). What are people studying?

B2B 270

B2B Consulting Machine Learning Data-driven 270

CIO Business Intelligence

JANUARY 16, 2025

Ultimately, the intent, however, is generally at odds with measurably useful outcomes. The CAFs purpose is to test, challenge and support the art and science of Business Technology Architecture and its evolution over time as well as grow the influence and leadership of chief architects both inside and outside the profession.

Enterprise 105

Enterprise Digital Transformation Scorecard Interactive 105