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Branches range by products, namely B2C loans, B2B loans, and formerly also B2C mortgages. The data products used inside the company include insights from user journeys, operationalreports, and marketing campaign results, among others. The departments include teams from engineering to sales and marketing.
It facilitates smooth B2B data transmission. Business applications use metadata and semantic rules to ensure seamless data transfer without loss. new customers, returning customers), supporting targeted reporting on customer behavior. Data mapping also helps categorize customers based on predefined segments (e.g.,
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