Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Metrics 166

Metrics Measurement Advertising Key Performance Indicator 166

datapine

JUNE 13, 2019

They can be of various forms: a daily sales report format will track sales metrics that are relevant on a daily basis: the number of phone calls or meetings set up by a rep, number of leads created. So here’s what you should additionally consider when writing to your boss: Focus on what matters to your boss: choose the right metrics.

Sales 264

Sales Reporting KPI B2B 264

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 127

Metrics Measurement Key Performance Indicator Reporting 127

datapine

NOVEMBER 15, 2022

1) What Are Product Metrics? 2) Types Of Product Metrics. 3) Product Metrics Examples You Can Use. 4) Product Metrics Framework. The right product performance metrics will give you invaluable insights into its health, strength and weaknesses, potential issues or bottlenecks, and let you improve it greatly.

Metrics 141

Metrics KPI Measurement Dashboards 141

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making.

Metrics 143

Metrics Reporting Analytics Marketing 143

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success). Here are a few things that are different with b2b.

Metrics 90

Metrics B2B Analytics Measurement 90

datapine

FEBRUARY 4, 2020

Structure your metrics. As with any report you might need to create, structuring and implementing metrics that will tell an interesting and educational data-story is crucial in our digital age. That way you can choose the best possible metrics for your case. Regularly monitor your data. 1) Marketing CMO report.

Reporting 280

Reporting Marketing Advertising Metrics 280

O'Reilly on Data

NOVEMBER 26, 2024

Any metric can be gamed (often called Goodhart’s law )—and grades are no exception, gamed both by faculty who need good ratings from students and by students who want good grades from faculty. What can we see if we look at B2B and B2C users separately? Users who are coming from corporate accounts (B2B) behave differently.

B2B 201

B2B Consulting Machine Learning Data-driven 201

Smart Data Collective

NOVEMBER 26, 2021

Data analytics make up the relevant key performance indicators ( KPIs ) or metrics necessary for a business to create various sales and marketing strategies. Business-to-business (B2B) and business-to-customers (B2C) companies use it for a wide array of revenue marketing strategies.

Marketing 124

Marketing Data Analytics Key Performance Indicator Analytics 124

datapine

FEBRUARY 9, 2024

An even more interesting fact: The blogs we read regularly are not only influenced by KPI management but also concerning content, style, and flow; they’re often molded by the suggestions of these goal-driven metrics. For example, customer satisfaction metrics are used to drive a better customer experience.

KPI 221

KPI Management Key Performance Indicator Measurement 221

Occam's Razor

MAY 20, 2013

And what metric should you focus on in this proper end-to-end view? Identify the Real Business Profitability Point: B2B. Let's say you are a company that belongs to one of my absolute favorite B2B entities, Danaher Corporation. This is not easy work, especially in B2B companies. for a while.

Analytics 140

Analytics B2B Measurement Advertising 140

Occam's Razor

DECEMBER 9, 2013

Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. If you open your copy of Google/Adobe Analytics or CoreMetrics or Webtrekk you'll notice that every single report has a gigantic number of metrics in it. Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1. Inform Me.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Smart Data Collective

JUNE 10, 2021

Salesforce marketing tools also have a feature for reporting on fundamental metrics. They include ROI data analysis, click-through rate, the number of leads and closed deals, the cost per click, and other relevant metrics. B2B companies develop long-lasting relationships with their partners. Analyze and adjust as you go.

Marketing 140

Marketing Sales Machine Learning Metrics 140

datapine

MARCH 18, 2020

and metrics (follows, likes, reach, growth, awareness, post performance, engagements, etc.) Depending on the specific use-case and what kind of metrics you want to track, the reporting process for various social channels will be different. Choose the right metrics. What Is A Social Media Report? over various time frames.

Reporting 178

Reporting Dashboards Metrics KPI 178

CIO Business Intelligence

SEPTEMBER 23, 2024

The Thinkers360 B2B Thought Leadership Outlook Survey , for example, found that close to half of all respondents saw thought leadership adding over 75% to the brand premium they command in the marketplace. Show how the organization is innovating products and services , and metrics like refresh rates that are less than three years old.

ROI 121

ROI Scorecard Metrics B2B 121

Smart Data Collective

JULY 20, 2022

Here are some statistics on the importance of AI in marketing : 48% of marketers feel AI makes a greater difference than anything else in affecting their relationship with customers 51% of e-commerce companies use AI to improve the customer experience 64% of B2B marketers use AI to guide their strategy.

Marketing 144

Marketing B2B Strategy Statistics 144

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Marketing Analytics 156

Marketing Analytics Marketing Visualization Analytics 156

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). I believe it has to do with choosing the wrong success metrics. Because the consideration stage matches your marketing, which in turn matches the metric.

Measurement 164

Measurement Marketing Key Performance Indicator Metrics 164

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Metrics 147

Metrics Marketing Optimization Modeling 147

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Do you have any metrics to measure the effectiveness of offline campaigns (Print/TV/Radio)??

Marketing Analytics 132

Marketing Analytics Marketing Analytics Measurement 132

CIO Business Intelligence

NOVEMBER 14, 2024

CIOs support the core business With cloud forming the foundation of digital transformation at Vibram, the company, always active in B2B, decided a few years ago to increasingly address the consumer by expanding its B2C activity, developing a new e-commerce site and improving all digital touchpoints to reach the customer.

ROI 119

ROI B2B Business Objectives Digital Transformation 119

Occam's Razor

APRIL 25, 2011

Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. Use metrics that matter: Loyalty, Recency , Net Profit, Conversation Rate, Message Amplification , Brand Evangelist Index , Customer Lifetime Value and so on and so forth. all stink worse than Amorphophallus Titanum. How can you not love that?

Marketing 127

Marketing Metrics Measurement Testing 127

CIO Business Intelligence

MARCH 2, 2023

In general, it’s been straight forward to quantify the business impact of automation initiatives, given they typically have clear before and after business metrics. The types of automation technology we see being vital include RPA along with process and task mining,” says Baudis.

Data Lake 143

Data Lake Forecasting B2B Optimization 143

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Key Performance Indicator 107

Key Performance Indicator Metrics Measurement Advertising 107

Occam's Razor

FEBRUARY 3, 2014

If you are a B2B company, checkout Cisco's social efforts. For display ads, standard web analytics metrics apply: Click-through rate, % Assists (this is glorious!), and of course our absolute favorite metric, Economic Value (macro plus micro outcomes delivered on your digital presence – mobile, desktop).

Marketing 151

Marketing Analytics Advertising Measurement 151

bridgei2i

AUGUST 4, 2020

In order to bring more value to the table in post COVID times, B2B sales organisations today are continuously looking out for the right insights to pursue the right opportunities. How do you see B2B sales transforming in this scenario? We’ve got, I actually have metrics. The B2B sales landscape was all set to transform.

Sales 93

Sales Enterprise B2B Digital Transformation 93

bridgei2i

JULY 8, 2020

Effectiveness, which is, how can any form of digital information help us drive business metrics. Very critical long-term business metrics: How can digital contextual interventions impact effectiveness of these business metrics? Toplines, cost lines, profitability, productivity, or any combination thereof.

Digital Transformation 132

Digital Transformation Enterprise Insurance Risk 132

Occam's Razor

JANUARY 9, 2012

If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? Don't brush off Twitter or Google+ because you are B2B or A2K. Fill it with the best web metrics to measure success.

Marketing 142

Marketing B2B Measurement Risk 142

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Why do you think introducing a completely different set of numbers is going to make your life easier? Usually for free.

Analytics 119

Analytics Consulting Metrics Experimentation 119

CIO Business Intelligence

DECEMBER 9, 2024

These will be across a number of sectors including marketing, publishing, entertainment, and education in both B2C and B2B environments. We can expect to see similar but perhaps not so dramatic examples appear in 2025. Cheggs misfortune should be a wake-up call to all businesses, but can also be seen as an opportunity for many.

Enterprise 108

Enterprise ROI Cost-Benefit Measurement 108

AWS Big Data

NOVEMBER 28, 2023

They can enrich their datasets by joining operational data replicated through zero-ETL integrations with other sources such as sales and marketing data from SaaS applications and can even create Amazon QuickSight dashboards on top of this data to track key metrics across sales, website analytics, operations, and more—all in one place.

Data Warehouse 122

Data Warehouse Data-driven Machine Learning B2B 122

IBM Big Data Hub

JANUARY 23, 2024

Even in the B2B space, customers demand that transactions are intuitive, easily fulfilled and within corporate policy. Are suppliers meeting contract requirements, service levels and sustainability goals? Driving stakeholder satisfaction Many companies closely track their net promoter scores (NPS) for both positive and negative trends.

B2B 86

B2B KPI Measurement Optimization 86

AWS Big Data

JULY 13, 2023

Identifying key use cases After a number of preparation meetings to discuss business and technical aspects of the use case, AWS and Altron identified two uses cases to resolve their two business challenges: Business intelligence for business-to-business accounts – Altron wanted to focus on their business-to-business (B2B) accounts and customer data.

Optimization 98

Optimization B2B Sales Data Quality 98

BizAcuity

FEBRUARY 15, 2019

With technology providing a giant window to event activities, organizations within the event industry are optimizing value post event with quantitative ROI reports for sponsors that include real time insights to sales analytics metrics such as Capture Rate, Pipeline Booking pace, customer tracking and other marketing metrics.

Sales 67

Sales Analytics B2B ROI 67

AWS Big Data

JUNE 12, 2024

This dataset contains transaction data from a software as a service (SaaS) company selling sales and marketing software to other companies (B2B). Validate the solution To validate this solution, you can use the dataset SaaS-Sales.csv. You can initiate this workflow by uploading the SaaS-Sales.csv file to the S3 bucket.

Dashboards 121

Dashboards Visualization Sales IoT 121

Occam's Razor

JANUARY 24, 2011

Surely not using horrible metrics like Page Views, right? It is also a B2B company with no real online conversions, which makes our job in this context harder to do, and hence a great example. More delightful than lame metrics like Total Visits and Average Page Views/Visit and Total Time on Site etc., Not through data pukes.

Analytics 123

Analytics Finance B2B ROI 123

Occam's Razor

FEBRUARY 20, 2012

No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. While at Compete I can also dig into a whole bunch of metrics like Visits, PageViews, udience segmentation, and so much more. Here I particularly like to look at a metric I call "share of search." Check the Google Analytics metrics.

IT 139

IT Measurement Marketing Metrics 139