Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. By the time you are done with this post you'll have complete knowledge of what's ugly and bad when it comes to attribution modeling. You'll know how to use the good model, even if it is far from perfect. Multi-Channel Attribution Models. Linear Attribution Model.

Modeling 162

Modeling Optimization Marketing Interactive 162

CIO Business Intelligence

DECEMBER 9, 2024

This is particularly true with enterprise deployments as the capabilities of existing models, coupled with the complexities of many business workflows, led to slower progress than many expected. Foundation models (FMs) by design are trained on a wide range of data scraped and sourced from multiple public sources.

Enterprise 116

Enterprise Cost-Benefit ROI Measurement 116

datapine

FEBRUARY 4, 2020

Structure your metrics. As with any report you might need to create, structuring and implementing metrics that will tell an interesting and educational data-story is crucial in our digital age. That way you can choose the best possible metrics for your case. Regularly monitor your data. 1) Marketing CMO report.

Reporting 280

Reporting Marketing Advertising Metrics 280

Smart Data Collective

MARCH 14, 2022

Data analytics technology is becoming a more important aspect of business models in all industries. The importance of customer loyalty and customer service has become increasingly well-known and companies have needed to adapt their business models accordingly to gain a competitive edge. SaaS Sales Models. What Are SaaS sales?

Modeling 124

Modeling Analytics Key Performance Indicator Sales 124

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. Step 4: Standard Attribution Models. Step 5: Custom Attribution Modeling. Step 6: Data-driven Attribution Modeling. Step 7: Pan-Existence Modeling. You'll find it here: Digital Metrics Ladder of Awesomeness. Step 1: Optimal Metrics. Tough metrics. Smart metrics.

Metrics 147

Metrics Marketing Optimization Modeling 147

Smart Data Collective

JUNE 10, 2021

Salesforce marketing tools also have a feature for reporting on fundamental metrics. They include ROI data analysis, click-through rate, the number of leads and closed deals, the cost per click, and other relevant metrics. B2B companies develop long-lasting relationships with their partners. Analyze and adjust as you go.

Marketing 141

Marketing Sales Machine Learning Metrics 141

CIO Business Intelligence

SEPTEMBER 23, 2024

The Thinkers360 B2B Thought Leadership Outlook Survey , for example, found that close to half of all respondents saw thought leadership adding over 75% to the brand premium they command in the marketplace. Show how the organization is innovating products and services , and metrics like refresh rates that are less than three years old.

ROI 121

ROI Scorecard Metrics Cost-Benefit 121

datapine

JANUARY 31, 2022

The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. Consumers have grown more and more immune to ads that aren’t targeted directly at them. 5) Find improvement opportunities through predictions.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. the company are organized and incentivized (as in what metrics determine their bonus). Make sure your executive dashboards obsess about acquisition, behavior and outcome metrics. So fix that.

Marketing Analytics 156

Marketing Analytics Marketing Visualization Analytics 156

bridgei2i

JULY 8, 2020

Can we model the impact for such structural shocks? Last but not least, the crisis has also gotten enterprises to think of a lot of newer business models. Effectiveness, which is, how can any form of digital information help us drive business metrics. How do they translate into real-world behavior?

Digital Transformation 132

Digital Transformation Enterprise Insurance Risk 132

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Here I particularly like to look at a metric I call "share of search."

IT 139

IT Measurement Marketing Metrics 139

IBM Big Data Hub

JANUARY 23, 2024

A procurement advisor helps map across the gaps, typically resulting in a plan to advance category management, to develop a target operating model and surfacing other key opportunities where there is need to mobilize action. Even in the B2B space, customers demand that transactions are intuitive, easily fulfilled and within corporate policy.

B2B 86

B2B KPI Measurement Optimization 86

CIO Business Intelligence

FEBRUARY 20, 2023

This certification requires deep understanding of Salesforce features and functionality, as well as the ability to model a role hierarchy, data model, and appropriate sharing mechanisms. Salesforce Application Architect A Salesforce Certified Application Architect designs and develops custom solutions on the Salesforce platform.

Consulting 87

Consulting B2B Sales Cost-Benefit 87

BizAcuity

FEBRUARY 15, 2019

Sales Analytics in simple terms can be defined as the process used to identify, understand, predict and model sales trends and sales results and in this process of understanding of these trends helps its users in finding improvement points. It can help the wider company management team in making better decisions.

Sales 67

Sales Analytics B2B ROI 67

Occam's Razor

JANUARY 24, 2011

After following a structured process to create a Web Analytics Measurement Model most companies find that they are able to identify the goals for their web business. Surely not using horrible metrics like Page Views, right? other things are all currently being justified via, often faith-based, financial ROI models. Sorry, OOD.

Analytics 123

Analytics Finance B2B Reporting 123

AWS Big Data

JULY 13, 2023

To reflect the needs of their customers spread across different geographies and industries, Altron has organized their operating model across individual Operating Companies (OpCos). To verify the data quality of the sources through statistically-relevant metrics, AWS Glue Data Quality runs data quality tasks on relevant AWS Glue tables.

Optimization 96

Optimization B2B Data Quality Sales 96

AWS Big Data

NOVEMBER 28, 2023

They can enrich their datasets by joining operational data replicated through zero-ETL integrations with other sources such as sales and marketing data from SaaS applications and can even create Amazon QuickSight dashboards on top of this data to track key metrics across sales, website analytics, operations, and more—all in one place.

Data Warehouse 105

Data Warehouse Data-driven Machine Learning B2B 105

Occam's Razor

JANUARY 6, 2010

No longer can tools or "analysts" just puke 15 metrics on a report and hope to survive. You don't have to be armed with the knowledge of how to create various models or be able to jump into SAS and get naked with it. Got a creative use of statistics in your web metrics practice? 2 Learn basic statistics.

Analytics 99

Analytics IT Statistics Metrics 99

AWS Big Data

DECEMBER 21, 2023

Branches range by products, namely B2C loans, B2B loans, and formerly also B2C mortgages. smava follows the data vault modeling methodology with the Raw Vault, Business Vault, and Data Mart stages to prepare the data products for end consumers. The departments include teams from engineering to sales and marketing.

Data Lake 104

Data Lake Data Warehouse Data-driven B2B 104

AWS Big Data

JUNE 30, 2023

The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain. Pay as you go model – Consumption-based pricing ensured flexibility for our customers and us by allowing us to innovate with no monetary risks. APIs helped us with authorization and authentication.

Marketing 52

Marketing Dashboards Advertising ROI 52

AWS Big Data

APRIL 19, 2023

For example, the integration in Amazon Redshift with Amazon SageMaker allows data analysts to stay within the data warehouse and create, train, and build ML models in SQL with no need for ETL jobs or learning new languages for ML (see Jobcase Scales ML Workflows to Support Billions of Daily Predictions Using Amazon Redshift ML for an example).

Data Warehouse 59

Data Warehouse Data Lake Unstructured Data Optimization 59

bridgei2i

MAY 19, 2021

So, over the last 15 years or so, I’ve been mostly in B2B marketing. So, given, you know, these GICs are an investment and there are obviously a certain set of outcomes that, you know, these companies expect from the GICs, I’m sure cost management is one of those key metrics they focus on. So both are a problem.

Enterprise 75

Enterprise Digital Transformation Marketing Cost-Benefit 75

Andrew White

JANUARY 9, 2022

A data fabric has the same model but it adds a set of capabilities that continuously monitor the whole landscape, and continuously update the intelligent part that infers insight as new data is discovered and/or added. I would suggest that one way to explore it is to explore the idea of a standard operating model.

Analytics 64

Analytics Measurement Data-driven Modeling 64

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. and tell you what are the best key performance indicators (metrics) for them.

Metrics 143

Metrics Key Performance Indicator B2B Measurement 143

datapine

JUNE 13, 2019

They can be of various forms: a daily sales report format will track sales metrics that are relevant on a daily basis: the number of phone calls or meetings set up by a rep, number of leads created. So here’s what you should additionally consider when writing to your boss: Focus on what matters to your boss: choose the right metrics.

Sales 264

Sales Reporting KPI B2B 264

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Media-Mix Modeling/Experimentation. Mobile content consumption, behavior along key metrics (time, bounces etc.) Tag your mobile website.

Metrics 143

Metrics Reporting Analytics Marketing 143

Occam's Razor

AUGUST 11, 2014

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure our executives have a smarter understanding of a channel's true contribution.

Metrics 148

Metrics Dashboards Key Performance Indicator B2B 148

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 127

Metrics Measurement Key Performance Indicator Reporting 127

Occam's Razor

MAY 20, 2013

They are also a lot less weighed down by legacy mental models than the educational companies, which enables them to think smarter and move faster. And what metric should you focus on in this proper end-to-end view? The mental model is simple. Identify the Real Business Profitability Point: B2B. for a while.

Analytics 140

Analytics B2B Advertising Measurement 140

Occam's Razor

APRIL 21, 2014

Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Justin Dux.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). I believe it has to do with choosing the wrong success metrics. Because the consideration stage matches your marketing, which in turn matches the metric.

Measurement 164

Measurement Marketing Key Performance Indicator Metrics 164

Occam's Razor

DECEMBER 9, 2013

Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. If you open your copy of Google/Adobe Analytics or CoreMetrics or Webtrekk you'll notice that every single report has a gigantic number of metrics in it. Don't worry about attribution modeling yet. Entertain Me 2. Inform Me. Provide Utility.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

CIO Business Intelligence

JULY 10, 2024

The company uses the GPT-4 family of gen AI models on the Azure OpenAI service, and decided to go with the guardrails available within that platform to build its Rebot chatbot. Almost from the very start of gen AI, jailbreaks have been a cat-and-mouse situation for model creators, guardrail builders, and tricky users. “In

Enterprise 136

Enterprise Risk Modeling Risk Management 136

Occam's Razor

JANUARY 9, 2012

If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? Our mental model has not shifted enough to the existing reality. Don't brush off Twitter or Google+ because you are B2B or A2K.

Marketing 142

Marketing B2B Measurement Risk 142

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). This site simply engages in one night stands, and while I can think of some sites where that can still be the basis of a long term sustainable business model. Index Value Metric. Index Value Metric. See how it looks. Go to the product pages. Go to the donation pages.

Reporting 140

Reporting Metrics Strategy Measurement 140

Occam's Razor

APRIL 25, 2011

The issues of course include people and jaded mental models and bureaucracy and a lack of time and the missing desire to be great and org structures, and bosses. Doing anything on the web without a Web Analytics Measurement Model. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. " 22.

Marketing 127

Marketing Metrics Measurement Testing 127

Occam's Razor

JUNE 7, 2017

The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. Here’s a B2B example, a company I think well of… Cisco. Almost nothing. Divided by 845,921.

Advertising 162

Advertising Marketing B2B Measurement 162