datapine

JUNE 13, 2019

They can be of various forms: a daily sales report format will track sales metrics that are relevant on a daily basis: the number of phone calls or meetings set up by a rep, number of leads created. So here’s what you should additionally consider when writing to your boss: Focus on what matters to your boss: choose the right metrics.

Sales 264

Sales Reporting KPI B2B 264

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 127

Metrics Measurement Key Performance Indicator Reporting 127

datapine

NOVEMBER 15, 2022

1) What Are Product Metrics? 2) Types Of Product Metrics. 3) Product Metrics Examples You Can Use. 4) Product Metrics Framework. The right product performance metrics will give you invaluable insights into its health, strength and weaknesses, potential issues or bottlenecks, and let you improve it greatly.

Metrics 141

Metrics KPI Measurement Dashboards 141

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). Mobile content consumption, behavior along key metrics (time, bounces etc.) Many reasons.

Metrics 143

Metrics Reporting Analytics Marketing 143

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Dos: You want that traffic to come on the optimal set of keywords (why simply bounce traffic?). The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much.

Metrics 90

Metrics B2B Analytics Measurement 90

datapine

FEBRUARY 4, 2020

Structure your metrics. As with any report you might need to create, structuring and implementing metrics that will tell an interesting and educational data-story is crucial in our digital age. That way you can choose the best possible metrics for your case. Regularly monitor your data. 1) Marketing CMO report.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). During this stage you should also invest a lot in Search Engine Optimization. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Business results suffer.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Smart Data Collective

NOVEMBER 26, 2021

Data analytics make up the relevant key performance indicators ( KPIs ) or metrics necessary for a business to create various sales and marketing strategies. Business-to-business (B2B) and business-to-customers (B2C) companies use it for a wide array of revenue marketing strategies. Holistic Customer Experience.

Marketing 131

Marketing Data Analytics Key Performance Indicator Analytics 131

Occam's Razor

MAY 20, 2013

Yes, you will have to wait for step six to be completed and it does take time – how do you feed the "real time optimization" monster (just remember, in real time if you optimize garbage, you still have garbage)? And what metric should you focus on in this proper end-to-end view? for a while.

Analytics 140

Analytics B2B Advertising Measurement 140

Occam's Razor

SEPTEMBER 30, 2013

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). Then that is all they optimize for. And so on and so forth.

Marketing Analytics 156

Marketing Analytics Marketing Visualization Analytics 156

Smart Data Collective

JULY 20, 2022

Here are some statistics on the importance of AI in marketing : 48% of marketers feel AI makes a greater difference than anything else in affecting their relationship with customers 51% of e-commerce companies use AI to improve the customer experience 64% of B2B marketers use AI to guide their strategy. What is SEO?

Marketing 145

Marketing B2B Strategy Statistics 145

datapine

FEBRUARY 9, 2024

An even more interesting fact: The blogs we read regularly are not only influenced by KPI management but also concerning content, style, and flow; they’re often molded by the suggestions of these goal-driven metrics. For example, customer satisfaction metrics are used to drive a better customer experience. What happens next?

KPI 221

KPI Management Key Performance Indicator Measurement 221

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. The end goal is to recommend an optimal mix for your marketing budget. Step 1: Optimal Metrics.

Metrics 147

Metrics Marketing Optimization Modeling 147

Occam's Razor

JULY 22, 2013

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Then there is Agile for engineering.

Measurement 164

Measurement Marketing Key Performance Indicator Metrics 164

AWS Big Data

JULY 13, 2023

Identifying key use cases After a number of preparation meetings to discuss business and technical aspects of the use case, AWS and Altron identified two uses cases to resolve their two business challenges: Business intelligence for business-to-business accounts – Altron wanted to focus on their business-to-business (B2B) accounts and customer data.

Optimization 98

Optimization B2B Data Quality Sales 98

Occam's Razor

AUGUST 12, 2013

The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. You should not treat your marketing optimization program with the same level of outcome optimization that is applied to five-year-olds. From a Venn -diagram. Who would have thunk?].

Modeling 162

Modeling Optimization Marketing Interactive 162

CIO Business Intelligence

MARCH 2, 2023

In general, it’s been straight forward to quantify the business impact of automation initiatives, given they typically have clear before and after business metrics. This has helped us achieve a forecast accuracy of around 97%, thereby allowing us to optimize power procurement costs while providing reliable electricity supply to our 2.5

Data Lake 143

Data Lake Forecasting B2B Optimization 143

Occam's Razor

APRIL 21, 2014

Identify where your company is currently, what the next optimal step is in the ladder and give it all your attention in terms of data analysis or analytics code fixes. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Occam's Razor

APRIL 25, 2011

This latter category contains things that are so obviously sub-optimal that no one should be doing them any more. Sophisticated Search Engine Optimization is mandatory in our world of Bing / Yandex / Baidu / Google. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. Yet there they are.

Marketing 127

Marketing Metrics Measurement Testing 127

AWS Big Data

NOVEMBER 28, 2023

As customers become more data driven and use data as a source of competitive advantage, they want to easily run analytics on their data to better understand their core business drivers to grow sales, reduce costs, and optimize their businesses. But integrating data isn’t easy. This eliminates the complexity of traditional ETL jobs.

Data Warehouse 126

Data Warehouse Data-driven Machine Learning B2B 126

Occam's Razor

JANUARY 9, 2012

If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? All while constantly optimizing your portfolio via controlled experiments. We are talking about taking controlled risks and optimization.

Marketing 142

Marketing B2B Measurement Risk 142

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Key Performance Indicator 107

Key Performance Indicator Metrics Measurement Advertising 107

bridgei2i

JULY 8, 2020

Effectiveness, which is, how can any form of digital information help us drive business metrics. Very critical long-term business metrics: How can digital contextual interventions impact effectiveness of these business metrics? Toplines, cost lines, profitability, productivity, or any combination thereof.

Digital Transformation 132

Digital Transformation Enterprise Insurance Risk 132

AWS Big Data

JUNE 12, 2024

This dataset contains transaction data from a software as a service (SaaS) company selling sales and marketing software to other companies (B2B). In her current role, she helps customers across industries in their digital transformation journey and build secure, scalable, performant and optimized workloads on AWS.

Dashboards 122

Dashboards Visualization Sales IoT 122

Occam's Razor

NOVEMBER 18, 2014

And sometimes they are indeed optimal: 7 Data Presentation Tips: Think, Simplify, Calibrate, Visualize. You can hover over each box to get a sense of the key metrics. Better than the table, but perhaps less optimal than the Treemap. We know the optimization that is required. Our lives are dominated by columns and rows.

Visualization 145

Visualization Slice and Dice Predictive Modeling Metrics 145

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. Check out any B2B, B2Q, M2Z brand.

Marketing 149

Marketing Advertising Strategy Optimization 149

Occam's Razor

DECEMBER 12, 2016

What one critical metric will help you clearly measure performance for each strategy above? How will you know if the performance was a success or failure, what's the target for each critical metric? They only want to throw up a one page lead-gen form if they are B2B. This is sub-optimal. You plus Finance plus CMO.].

Analytics 142

Analytics Data-driven Strategy Consulting 142

IBM Big Data Hub

JANUARY 23, 2024

Even in the B2B space, customers demand that transactions are intuitive, easily fulfilled and within corporate policy. In many ways, an optimized procurement function sets the stage for the high-quality, on-time delivery of goods and services that exceed expectations and can generate a 30–50% improvement in NPS.

B2B 86

B2B KPI Measurement Optimization 86

CIO Business Intelligence

FEBRUARY 20, 2023

They handle complex tasks such as customizing the platform, configuring advanced security features, and optimizing performance while ensuring the platform aligns with company requirements and goals. Prerequisites include earning Salesforce Application Architect certification (see above).

Consulting 87

Consulting B2B Cost-Benefit Sales 87

Occam's Razor

FEBRUARY 3, 2014

If YouTube is so many things all at one time, and so many brand don't understand what to do on it optimally, how the heck does one go about measuring success? If you are a B2B company, checkout Cisco's social efforts. For display ads, standard web analytics metrics apply: Click-through rate, % Assists (this is glorious!),

Marketing 151

Marketing Analytics Advertising Measurement 151

datapine

JUNE 22, 2022

That said, there are various methods and tools businesses use to manage their data and optimize their performance. As we mention in our guide on KPIs vs metrics , not everything that can be measured needs to be measured, therefore, there are some steps you need to follow in order to avoid distracting your analysis with too many KPIs.

KPI 152

KPI Key Performance Indicator Measurement Cost-Benefit 152

Occam's Razor

MARCH 23, 2010

My problem with these mistruths and FUD is that they result in a ton of practitioners and companies making profoundly sub optimal choices, which in turn results in not just much longer slogs but also spectacular career implosions and the entire web analytics industry suffering. This is sad. Even a little frustrating. Usually for free.

Analytics 119

Analytics Consulting Metrics Experimentation 119

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). Google Analytics (sub optimally) calls this Other. No, no, not the silly reports that show mostly useless metrics like Average Time on Site and Average Pages Per Visitors ( averages stink! ). Index Value Metric. Step #8: Can the Marketing Budget be optimized?

Reporting 140

Reporting Metrics Strategy Measurement 140

BizAcuity

FEBRUARY 15, 2019

With technology providing a giant window to event activities, organizations within the event industry are optimizing value post event with quantitative ROI reports for sponsors that include real time insights to sales analytics metrics such as Capture Rate, Pipeline Booking pace, customer tracking and other marketing metrics.

Sales 67

Sales Analytics B2B ROI 67

Sisense

NOVEMBER 5, 2020

This has led to an explosion of data: Organizations of all kinds have a larger number of programs and applications feeding them more information, covering a wider array of metrics, than ever before. Seventy-four percent of respondents to a recent PWC survey plan to increase spending on HR tech in 2020.

People Analytics 85

People Analytics Analytics Metrics Digital Transformation 85

Occam's Razor

FEBRUARY 20, 2012

It will be a great reflection of how well thought out their acquisition strategy is, or how sub-optimal it is. ~ No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. While at Compete I can also dig into a whole bunch of metrics like Visits, PageViews, udience segmentation, and so much more.

IT 139

IT Measurement Marketing Metrics 139

Smart Data Collective

MARCH 14, 2022

Data Analytics is an Invaluable Part of SaaS Revenue Optimization. The first stage of understanding SaaS sales is having an understanding of what SaaS products are and how to effectively sell them to customers, whether that is through business to consumer (B2C) or business to business (B2B). SaaS companies are no exception.

Modeling 124

Modeling Analytics Key Performance Indicator Sales 124