BizAcuity

FEBRUARY 15, 2019

Some businesses in 2003 started using predictive analytics generating an average Return on Investment or ROI of 145% as per the study that was undertaken by IDC. Sales analytics enables the event management team in visualizing their target list and then segmenting it by industry, size and other data metrics.

Sales 67

Sales Analytics B2B ROI 67

datapine

FEBRUARY 4, 2020

Structure your metrics. As with any report you might need to create, structuring and implementing metrics that will tell an interesting and educational data-story is crucial in our digital age. That way you can choose the best possible metrics for your case. Regularly monitor your data. 1) Marketing CMO report.

Reporting 280

Reporting Marketing Advertising Metrics 280

datapine

MARCH 18, 2020

and metrics (follows, likes, reach, growth, awareness, post performance, engagements, etc.) By using social media management reporting software to track, measure, and refine your socially-driven efforts, you will make better, swifter, and more informed decisions while maximizing your ROI with every initiative or interaction you make.

Reporting 178

Reporting Dashboards Metrics KPI 178

Occam's Razor

DECEMBER 9, 2013

Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. If you open your copy of Google/Adobe Analytics or CoreMetrics or Webtrekk you'll notice that every single report has a gigantic number of metrics in it. Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

APRIL 21, 2014

Grow traffic first, with even with bad measurement I can find positive ROI areas for growth or invest time getting Analytics in order first for more objective decision making? I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. The post provides more detail. Joseph Boisseaux. Denis Pinsky.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Measurement 132

Occam's Razor

APRIL 25, 2011

Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. Use metrics that matter: Loyalty, Recency , Net Profit, Conversation Rate, Message Amplification , Brand Evangelist Index , Customer Lifetime Value and so on and so forth. Example: Spending $50,000 on building links when you can't measure ROI."

Marketing 127

Marketing Metrics Measurement Testing 127

Occam's Razor

JANUARY 24, 2011

Surely not using horrible metrics like Page Views, right? That funding was allocated based on some smart Finance person cooking up some numbers that looked liked this: "When we send 2 million brochures of a car, typically we can get 20,000 people into the showroom, which yields 19,000 Acadias sold, so each brochure gets us a ROI of $45."

Analytics 123

Analytics Finance B2B ROI 123

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Why do you think introducing a completely different set of numbers is going to make your life easier? Usually for free.

Analytics 119

Analytics Consulting Metrics Experimentation 119

Occam's Razor

JANUARY 6, 2010

No longer can tools or "analysts" just puke 15 metrics on a report and hope to survive. Now go buy advertising on those sites (from any ad network) and earn a higher ROI on your campaigns. It is that important (especially if you are a non-ecommerce b2b government peaceful protest photo sharing website).

Analytics 99

Analytics IT Statistics Metrics 99

Occam's Razor

MARCH 10, 2015

Think about the deep understanding you can get of your customers, and the profound implications on marketing ROI and where you spend your budgets, content creation, multi-channel touch-points, and everything I'm forgetting. You can keep track of Ola throughout his journey. So, how does this work? This is all you can usually see in GA.

Strategy 153

Strategy Analytics Measurement Business Analysis 153

bridgei2i

MAY 19, 2021

So, over the last 15 years or so, I’ve been mostly in B2B marketing. So with this data revolution, you know, gaining so much momentum, you know, and everybody investing in analytics, and with ROI also becoming more and more tangible, how is the charter of GICs really changed? Venkat: Got it. So both are a problem.

Enterprise 75

Enterprise Digital Transformation Marketing Cost-Benefit 75

Occam's Razor

DECEMBER 3, 2012

Check out any B2B, B2Q, M2Z brand. Use those metrics to optimize your social existence. Bonus: Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. I mention CPG because of all other types of businesses in the world they should have something interesting to say! Don't stop there. Almost no shouting.

Marketing 149

Marketing Advertising Strategy Optimization 149

Occam's Razor

JUNE 7, 2017

The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. Here’s a B2B example, a company I think well of… Cisco. Could you not get 100x ROI from the 0.25

Advertising 162

Advertising Marketing B2B ROI 162

CIO Business Intelligence

JULY 10, 2024

As Rebot is just a friendly enterprise assistant used by a friendly audience of our employees, partners, and B2B customers, a sensible level of technical guardrails has felt sufficient for now. “But you need to consider the audience and intended purpose as well,” he says. “As

Enterprise 136

Enterprise Risk Modeling Risk Management 136

Andrew White

JANUARY 9, 2022

This is the same for scope, outcomes/metrics, practices, organization/roles, and technology. See New P2P Solutions Will Redefine the B2B Supply Chain. We have various tools, best practices and techniques to help explore the ROI for a range of D&A investments. 2015) and What is Wrong with Interoperability (in healthcare)?

Analytics 64

Analytics Measurement Data-driven Modeling 64

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It can be a brand metric, say Likelihood to Recommend.

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Business Intelligence And Analytics Lead To ROI. Such business intelligence ROI can come in many forms.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214