datapine

FEBRUARY 4, 2020

Structure your metrics. As with any report you might need to create, structuring and implementing metrics that will tell an interesting and educational data-story is crucial in our digital age. That way you can choose the best possible metrics for your case. Regularly monitor your data. 1) Marketing CMO report.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

NOVEMBER 18, 2014

Short story #4: Multi-dimensional Slicing and Dicing! You can hover over each box to get a sense of the key metrics. The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios. China, South Africa, Egypt.

Visualization 145

Visualization Slice and Dice Predictive Modeling Metrics 145

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. This the reason I love setting engagement goal types (remember though, don't call the metric Engagement, it's an excuse and not a metric).

Analytics 81

Analytics Metrics Key Performance Indicator Slice and Dice 81

Occam's Razor

SEPTEMBER 21, 2015

Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. Very often at Analysts and Researchers we are so into the data, slicing and dicing it, and in trying to get something decent out of that work, that we fail to actually see the data. A delightful mess.

Visualization 161

Visualization Key Performance Indicator Slice and Dice Strategy 161