Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Metrics 147

Metrics Marketing Optimization Modeling 147

AWS Big Data

JULY 13, 2023

Identifying key use cases After a number of preparation meetings to discuss business and technical aspects of the use case, AWS and Altron identified two uses cases to resolve their two business challenges: Business intelligence for business-to-business accounts – Altron wanted to focus on their business-to-business (B2B) accounts and customer data.

Optimization 95

Optimization B2B Data Quality Sales 95

Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. I've done the hard work on your behalf to pick the dimensions and critical few metrics that will illuminate your complete business performance. I suppose that is a bonus. :).

Metrics 148

Metrics Dashboards Key Performance Indicator B2B 148

Andrew White

JANUARY 9, 2022

This was not statistic and we have not really explored this in any greater detail since. This is the same for scope, outcomes/metrics, practices, organization/roles, and technology. See New P2P Solutions Will Redefine the B2B Supply Chain. I suspect we should. 2015) and What is Wrong with Interoperability (in healthcare)?

Analytics 64

Analytics Measurement Data-driven Modeling 64

Occam's Razor

JANUARY 9, 2012

If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? AND you can have analysis of your risk in almost real time to get an early read and in a few days with statistical significance!

Marketing 142

Marketing B2B Measurement Risk 142

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. This statistic describes the percentage of time that your ad is triggered. This statistic is specific to Google search performance only for your targeted country or territory. Search Share.

Marketing 137

Marketing Statistics Strategy Consulting 137

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). No, no, not the silly reports that show mostly useless metrics like Average Time on Site and Average Pages Per Visitors ( averages stink! ). Index Value Metric. Index Value Metric. See how it looks. Go to the product pages. Go to the donation pages. Go to the add to cart page.

Reporting 140

Reporting Metrics Strategy Measurement 140

Occam's Razor

MARCH 23, 2010

Part of it is fueled by a vocal minority genuinely upset that 10 years on we are still not a statistically powered bunch doing complicated analysis that is shifting paradigms. Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. Part of it fueled by some Consultants.

Analytics 119

Analytics Consulting Metrics Experimentation 119

Occam's Razor

SEPTEMBER 21, 2015

Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. conversion rate (it might not be statistically significant!). I'm sure you are wondering why the red parenthesis was used, it seems to imply that 49% is less than 28% (or all of the right is less than the left).

Visualization 161

Visualization Key Performance Indicator Slice and Dice Strategy 161