CIO Business Intelligence

FEBRUARY 20, 2023

The certification emphasizes testing, governance, and integration with external systems within an organization’s infrastructure. Candidates must then successfully pass the Salesforce B2B Solution Architect exam, which tests their ability to architect and drive multicloud B2B solutions that deliver business value for the customer.

Consulting 87

Consulting B2B Sales Cost-Benefit 87

Occam's Razor

JANUARY 6, 2010

No longer can tools or "analysts" just puke 15 metrics on a report and hope to survive. Here are some tools that are pretty cool and unique: Five Second Test. You are not a small enough company, or a big enough one for that matter, to do usability testing. This is usability testing for ultra cheap, $29 per person.

Analytics 99

Analytics IT Statistics Metrics 99

Occam's Razor

DECEMBER 8, 2017

If the Surface Marketing team is like every other team at every other company engaged in sponsorships and television advertising, it’ll measure the same collection of smart metrics like everyone else. Perhaps some kind of B2B sales. Better than Reach and Brand Lift metrics? First one will be Reach. This is simple stuff.

Broadcasting 123

Broadcasting Measurement Marketing Sales 123

AWS Big Data

DECEMBER 21, 2023

Branches range by products, namely B2C loans, B2B loans, and formerly also B2C mortgages. Changes on the Git repository are automatically deployed to a test stage and validated using automated integration tests. Future vision For the future, smava plans to continue to optimize the Data Platform based on operational metrics.

Data Lake 104

Data Lake Data Warehouse Data-driven B2B 104

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), If you are a B2B company, checkout Cisco's social efforts. For display ads, standard web analytics metrics apply: Click-through rate, % Assists (this is glorious!), Once we hit the Build stage you know what to do, much more standard metrics.

Marketing 151

Marketing Analytics Advertising Measurement 151

Occam's Razor

AUGUST 12, 2013

You only have to think about it for five seconds to realize it passes the ultimate test for everything: Common sense. If you are going to start doing attribution modeling, the time decay model is a great, passes the common sense test , way to dip your toes. Test that hypothesis using a percent of your budget and measure results.

Modeling 162

Modeling Optimization Marketing Interactive 162

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. Chapter 7 Failing Faster: Unleashing the Power of Testing and Experimentation. A good thing.

Analytics 71

Analytics Metrics Measurement Testing 71

Occam's Razor

FEBRUARY 20, 2012

No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. While at Compete I can also dig into a whole bunch of metrics like Visits, PageViews, udience segmentation, and so much more. Here I particularly like to look at a metric I call "share of search." Check the Google Analytics metrics.

IT 139

IT Measurement Marketing Metrics 139

Sisense

SEPTEMBER 15, 2019

Users often spend hours per day in a business tool where complex workflows make interpreting user intent through clickstreams difficult – and worse, typical engagement metrics like time-on-site, page loads or object creation counts generally just describe usage, not created value. Rollout delays.

Analytics 72

Analytics Dashboards Sales Measurement 72

AWS Big Data

JUNE 30, 2023

The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain. The Pay-per-click (PPC) & Search Engine Marketing (SEM) dashboard lets you deep dive into key metrics by campaigns, assets, ad formats, landing pages, and device types to better gauge performance.

Marketing 52

Marketing Dashboards Advertising ROI 52

datapine

JUNE 13, 2019

So they taste test frequently throughout the whole process. They can be of various forms: a daily sales report format will track sales metrics that are relevant on a daily basis: the number of phone calls or meetings set up by a rep, number of leads created. Instead, you want to focus more on process metrics.

Sales 264

Sales Reporting KPI B2B 264

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making.

Metrics 143

Metrics Reporting Analytics Marketing 143

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Do you have any metrics to measure the effectiveness of offline campaigns (Print/TV/Radio)??

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Occam's Razor

DECEMBER 9, 2013

Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. If you open your copy of Google/Adobe Analytics or CoreMetrics or Webtrekk you'll notice that every single report has a gigantic number of metrics in it. Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1. Inform Me.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

APRIL 25, 2011

Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. Use metrics that matter: Loyalty, Recency , Net Profit, Conversation Rate, Message Amplification , Brand Evangelist Index , Customer Lifetime Value and so on and so forth. Making website iterations based on executive opinions, but not site testing.

Marketing 127

Marketing Metrics Measurement Testing 127

Occam's Razor

JANUARY 9, 2012

If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? Allocate some of your aforementioned 15% budget to experimentation and testing. Fill it with the best web metrics to measure success.

Marketing 142

Marketing B2B Measurement Risk 142

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). No, no, not the silly reports that show mostly useless metrics like Average Time on Site and Average Pages Per Visitors ( averages stink! ). Index Value Metric. Index Value Metric. See how it looks. Go to the product pages. Go to the donation pages. Go to the add to cart page.

Reporting 140

Reporting Metrics Strategy Measurement 140

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. Usually at least a test. Meanwhile see if you can convince your HiPPO to run a small test while you look for a case study (and a job). ]. Usually for free. Usually with a modest effort. success measures.

Analytics 119

Analytics Consulting Metrics Experimentation 119

Jen Stirrup

SEPTEMBER 3, 2021

Artificial Intelligence can help support you to engage with your customers in B2B and B2C contexts. In B2B and B2C, the focus on the customer is starting to become more common in artificial intelligence. And that’s not just development work that includes testing and deploying to production as well.

B2B 111

B2B Digital Transformation Technology Marketing 111

Occam's Razor

DECEMBER 3, 2012

Check out any B2B, B2Q, M2Z brand. And here's the test to apply to your brand: Would you want your brand's posts to in your own newsfeed every day? Another test to apply: How are you doing in terms of Conversation Rate, Amplification Rate, Applause Rate ? Use those metrics to optimize your social existence.

Marketing 149

Marketing Advertising Strategy Optimization 149

CIO Business Intelligence

JULY 10, 2024

As Rebot is just a friendly enterprise assistant used by a friendly audience of our employees, partners, and B2B customers, a sensible level of technical guardrails has felt sufficient for now. “But you need to consider the audience and intended purpose as well,” he says. “As

Enterprise 136

Enterprise Risk Modeling Risk Management 136

Occam's Razor

NOVEMBER 18, 2014

You can hover over each box to get a sense of the key metrics. The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios. It shows all the incoming traffic to a site as a Treemap. We know the optimization that is required.

Visualization 145

Visualization Slice and Dice Predictive Modeling Metrics 145

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Lab usability testing and online surveys both provide great strategies to obsess about user centric design. United Breaks Hearts.

Testing 87

Testing Marketing Experimentation Cost-Benefit 87

O'Reilly on Data

NOVEMBER 26, 2024

Any metric can be gamed (often called Goodhart’s law )—and grades are no exception, gamed both by faculty who need good ratings from students and by students who want good grades from faculty. Some other topics with high completion rates are ggplot (for data-driven graphics in R), GitHub, and Selenium (a software testing framework).

B2B 273

B2B Consulting Machine Learning Data-driven 273