Remove B2B Remove Modeling Remove Optimization
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5 Ways B2B Companies Can Use Analytics for Pricing

Smart Data Collective

We all know how difficult it can be to get the pricing right in B2B contexts. Analytics technology can help companies optimize their prices more effectively. Analytics can use existing data to model scenarios where customers will respond to different prices. Why Is It Important To Use Get B2B Pricing Right?

B2B 145
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Understanding The Phenomenal Impact of Social Data on B2B Funnels

Smart Data Collective

For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. Modeling your sales funnel so you can better target and nurture leads at each layer is critical to increasing your conversion rate. But for accurate modeling, you need lots of reliable data. Why is Social Media Data Important to B2B Funnels?

B2B 144
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Practical Skills for The AI Product Manager

O'Reilly on Data

Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model. In reality, many candidate models (frequently hundreds or even thousands) are created during the development process. Modelling: The model is often misconstrued as the most important component of an AI product.

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5 Ways to Use Digital Signage for Data-Centric B2B Companies

Smart Data Collective

One of the reasons that we focus on these sectors is that there is so much data on consumers, which makes it easier to create a solid business model with big data. However, data analytics technology can be just as useful with regards to creating a successful B2B business. Do you want to internal market your brand?

B2B 132
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Redefining customer experience: How AI is revolutionizing Mastercard

CIO Business Intelligence

Our B2B customer service teams receive approximately 700,000 support cases annually through multiple channels, and as new customers and additional Mastercard services and products come online, we expect support case volume to reach 1 million by 2025. Explore differing AI operating models to find the one that best suits their needs.

B2B 132
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Oracle updates Fusion Cloud CX with CDP, B2B buying features

CIO Business Intelligence

Oracle has updated its Unity Customer Data Platform (CDP) with new features to help enterprises improve customer experience and engagement, and optimize marketing spend. These capabilities would allow enterprises to engage with buyer groups through shared access to quotes, orders, account profiles, subscriptions, and renewals.

B2B 145
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

than multi-channel attribution modeling. By the time you are done with this post you'll have complete knowledge of what's ugly and bad when it comes to attribution modeling. You'll know how to use the good model, even if it is far from perfect. Multi-Channel Attribution Models. Linear Attribution Model.

Modeling 162