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5 Ways B2B Companies Can Use Analytics for Pricing

Smart Data Collective

We all know how difficult it can be to get the pricing right in B2B contexts. Analytics technology can help companies optimize their prices more effectively. This article will walk you through 5 top B2B pricing models that you should consider when determining your own strategy. Why Is It Important To Use Get B2B Pricing Right?

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Oracle updates Fusion Cloud CX with CDP, B2B buying features

CIO Business Intelligence

Oracle has updated its Unity Customer Data Platform (CDP) with new features to help enterprises improve customer experience and engagement, and optimize marketing spend.

B2B 145
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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. This content includes product descriptions, images, videos and even interactive experiences.

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10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

You want to use these analytics interfaces to optimize your CTAs for the best CTR and conversion rates. A professional email signature is a must-have for any B2B marketer. Only through testing will you be able to optimize your campaigns and get the best results possible. Test Different Professional Email Signature.

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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.

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Understanding The Phenomenal Impact of Social Data on B2B Funnels

Smart Data Collective

For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. You need access to quality social data to build a better B2B sales funnel model. Why is Social Media Data Important to B2B Funnels? You can’t analyze the efficacy of your B2B social media marketing efforts without raw data.

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5 Ways to Use Digital Signage for Data-Centric B2B Companies

Smart Data Collective

However, data analytics technology can be just as useful with regards to creating a successful B2B business. One of the benefits of data analytics in B2B marketing is with using digital signage. For B2B companies, digital signage may not be the first thing that comes to mind when developing a marketing strategy.

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