Occam's Razor

MAY 2, 2017

There are Search people and Content people and Landing Page Optimizers and Cart fixers and Attribution Specialists and more. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there.

Metrics 143

Metrics Key Performance Indicator B2B Measurement 143

datapine

FEBRUARY 4, 2020

Keep in mind that a metric like your CTR (click-through-rate) or the number of sessions should be understood in their globality, and not an absolute truth: increasing them will not systematically generate more profit or rise the ROI (return on investment) displayed on this dashboard. 2) Engagement On Social Media.

Reporting 280

Reporting Marketing Advertising Metrics 280

Smart Data Collective

JANUARY 30, 2023

After all, it can mean their search engine optimization (SEO) techniques are working. Consider your return on investment (ROI) when adjusting—factor in all potential variables. AI technology is also making it easier for marketers to optimize their advertising budgets. SEO efforts can take time. Explore social media PPC ads.

Advertising 116

Advertising Cost-Benefit Marketing Strategy 116

AWS Big Data

NOVEMBER 29, 2023

With these new AI optimizations, Amazon Redshift Serverless scales proactively and automatically with workload changes across all key dimensions —such as data volume, concurrent users, and query complexity. For more information about performance improvement capabilities, refer to the list of announcements below.

Data Warehouse 130

Data Warehouse Analytics Data Lake Machine Learning 130

Smart Data Collective

DECEMBER 14, 2019

Econsultancy and Adobe asked B2B companies to report on what the most exciting opportunity for growth in 2020 is and the leading answer was, “customer experience.” AI and big data are helping large companies already in optimizing many areas with smoother delivery and improved productivity. Better ROI on marketing activities.

Big Data 98

Big Data Cost-Benefit B2B Sales 98

Smart Data Collective

NOVEMBER 29, 2021

Many business owners have discovered the wonders of using big data for a variety of common purposes, such as identifying ways to cut costs, improve their SEO strategies with data-driven methodologies and even optimize their human resources models. You can look at successful events and the ROI they brought in for the companies hosting them.

Data Analytics 128

Data Analytics Analytics Big Data B2B 128

BizAcuity

FEBRUARY 15, 2019

Some businesses in 2003 started using predictive analytics generating an average Return on Investment or ROI of 145% as per the study that was undertaken by IDC. Commercial sales analytics is still in its evolutionary stage with even the most advanced B2B commercial sales analytics programs not being fully used or utilized properly.

Sales 67

Sales Analytics B2B ROI 67

Smart Data Collective

MAY 19, 2022

In this article, we will discuss how sales automation works and how to use automation to optimize your sales process. You can carefully review data to see how different aspects of your funnel are performing, which will increase the ROI of your funnel and help you identify ways to improve efficiency.

Sales 143

Sales Big Data Cost-Benefit Data-driven 143

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. Check out any B2B, B2Q, M2Z brand.

Marketing 149

Marketing Advertising Strategy Optimization 149

Occam's Razor

JANUARY 24, 2011

Periodically (at least once a quarter, though once a month is optimal) go back and validate you have the right number. #3: other things are all currently being justified via, often faith-based, financial ROI models. Remember don't just take one number and stick with it forever. Here's a simple example.

Analytics 123

Analytics Finance B2B ROI 123

Occam's Razor

APRIL 25, 2011

This latter category contains things that are so obviously sub-optimal that no one should be doing them any more. Sophisticated Search Engine Optimization is mandatory in our world of Bing / Yandex / Baidu / Google. " 27: You are going crazy with SEO optimization. Yet there they are. Life is a lot more complex (and sexy!).

Marketing 127

Marketing Metrics Measurement Testing 127

CIO Business Intelligence

FEBRUARY 7, 2024

agrees that APIs remain relevant in today’s tech landscape, especially for B2B connections. “In Stemming the tide API governance has emerged to respond to these escalating management hurdles, and programs oversee many elements of an API throughout its lifecycle, helping to obtain a safe and reliable ROI. “As

Business Objectives 124

Business Objectives Cost-Benefit Strategy Data-driven 124

Occam's Razor

APRIL 21, 2014

Grow traffic first, with even with bad measurement I can find positive ROI areas for growth or invest time getting Analytics in order first for more objective decision making? Identify where your company is currently, what the next optimal step is in the ladder and give it all your attention in terms of data analysis or analytics code fixes.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Jedox

APRIL 23, 2020

According to Gartner’s 2020 SPM report, 40% of B2B companies with over 100 salespeople will have an SPM solution in place by 2022. Implementation of existing SPM software takes too much time and resources, jeopardizing the short-term ROI and posing long-term risks as business strategy changes over time. Fixed Data Model.

Sales 52

Sales Management B2B Dashboards 52

AWS Big Data

JUNE 30, 2023

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain.

Marketing 52

Marketing Dashboards Advertising ROI 52

Occam's Razor

MARCH 23, 2010

My problem with these mistruths and FUD is that they result in a ton of practitioners and companies making profoundly sub optimal choices, which in turn results in not just much longer slogs but also spectacular career implosions and the entire web analytics industry suffering. This is sad. Even a little frustrating. Usually for free.

Analytics 119

Analytics Consulting Metrics Experimentation 119

Occam's Razor

MARCH 10, 2015

You can't really take your offline data about me (family person, xx age, loves to buy from your catalog) and optimize my online experience. Overtime, in this case, the blue should grow allowing you to understand customer behavior more optimally. You can now do both. There is a lot more. So, how does this work? And so much more.

Strategy 153

Strategy Analytics Measurement Business Analysis 153

bridgei2i

MAY 19, 2021

So, over the last 15 years or so, I’ve been mostly in B2B marketing. So with this data revolution, you know, gaining so much momentum, you know, and everybody investing in analytics, and with ROI also becoming more and more tangible, how is the charter of GICs really changed? How do you optimize those teams?

Enterprise 75

Enterprise Digital Transformation Marketing Cost-Benefit 75

Andrew White

JANUARY 9, 2022

See New P2P Solutions Will Redefine the B2B Supply Chain. See Align D&A With Value Streams to Optimize Decision Making and Business Value Creation and Toolkit: Use Value Stream Mapping to Optimize Your Product Information Supply Chain. (2015) and What is Wrong with Interoperability (in healthcare)? – Yes.

Analytics 64

Analytics Measurement Data-driven Modeling 64

Occam's Razor

JUNE 7, 2017

The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. Here’s a B2B example, a company I think well of… Cisco. Could you not get 100x ROI from the 0.25

Advertising 162

Advertising Marketing B2B Measurement 162

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. When you search for them, if you find them, you end up on sub-optimal landing pages. The brand and performance ROI to the company is clear and direct. So, let's fix that error.

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Business Intelligence And Analytics Lead To ROI. Consumers have grown more and more immune to ads that aren’t targeted directly at them.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Smarten

DECEMBER 13, 2022

With business users on board, the enterprise can capitalize on its strategy and optimize return on investment (ROI) and total cost of ownership (TCO) for its technology investment. This technique can be used in banking, financial institutions, utility companies, business to consumer (B2C) and business to business (B2B).

Cost-Benefit 52

Cost-Benefit B2B Optimization Predictive Modeling 52