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10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. If you want to make the most of your big data strategy, you should keep reading to learn how to incorporate data into email marketing. How to Use Data to Improve Your Email Marketing Strategy.

B2B 112
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5 Ways B2B Companies Can Use Analytics for Pricing

Smart Data Collective

Analytics Can Be Essential for Helping Companies with their Pricing Strategies. We all know how difficult it can be to get the pricing right in B2B contexts. In today’s business world, pricing has become one of the most important parts of a company’s strategy. Why Is It Important To Use Get B2B Pricing Right?

B2B 133
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Benefits of Using Analytics to Optimize Your Telemarketing Strategy  

Smart Data Collective

Any company that wants to implement a successful marketing strategy needs to invest in analytics technology. We have talked extensively about the importance of analytics in online marketing, but it can be just as important for traditional marketing strategies as well. Analytics is the Basis for Successful Telemarketing Strategies.

Strategy 107
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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. Experience building strategies like these have been  used by online retailers for years.

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5 Ways to Use Digital Signage for Data-Centric B2B Companies

Smart Data Collective

However, data analytics technology can be just as useful with regards to creating a successful B2B business. One of the benefits of data analytics in B2B marketing is with using digital signage. Data Analytics Helps Companies Create More Effective Digital Signage Marketing Strategies. What is the purpose of your signage?

B2B 118
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Understanding The Phenomenal Impact of Social Data on B2B Funnels

Smart Data Collective

We even discussed some tools that leverage big data to get more value out of marketing strategies. For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. You need access to quality social data to build a better B2B sales funnel model. Why is Social Media Data Important to B2B Funnels?

B2B 128
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Use a Data Strategy to Make Your Startup Profitable

Smart Data Collective

In the information, there are companies with big data strategies and those that fall behind. However, the success of a big data strategy relies on its implementation. VentureBeat reports that only 13% of companies are delivering on their big data strategies. In comes a lucrative b2b customer loyalty programme as the savior.