CIO Business Intelligence

JANUARY 24, 2025

Fotiou draws on her background in product development and digital transformationfirst in the finance sector and then in bps upstream operationsto help solve downstream challenges in the B2B space, especially in mobility and fleet operations. And it uses AI to automate code testing and other aspects of the digital development lifecycle.

Digital Transformation 59

Digital Transformation B2B Testing Experimentation 59

Occam's Razor

AUGUST 12, 2013

The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. You should not treat your marketing optimization program with the same level of outcome optimization that is applied to five-year-olds. From a Venn -diagram. Who would have thunk?].

Modeling 162

Modeling Optimization Marketing Interactive 162

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. The art and science of allocating optimal amounts of credit to each marketing channel, based on the activity it created, is called attribution analysis. The end goal is to recommend an optimal mix for your marketing budget. Step 1: Optimal Metrics. Digital Attribution's Ladder of Awesomeness.

Metrics 147

Metrics Marketing Optimization Modeling 147

AWS Big Data

DECEMBER 21, 2023

Branches range by products, namely B2C loans, B2B loans, and formerly also B2C mortgages. In this post, we show how smava optimized their data platform by using Amazon Redshift Serverless and Amazon Redshift data sharing to overcome right-sizing challenges for unpredictable workloads and further improve price-performance.

Data Lake 103

Data Lake Data Warehouse Data-driven B2B 103

datapine

FEBRUARY 9, 2024

The fundamentals of measuring performance indicators are not all that different from well-established scientific evaluation methods: ask a question, set a goal, find a quantifiable means of achieving that goal, test these means, and then retest for consistency. Your Chance: Want to test a KPI management software for free?

KPI 221

KPI Management Key Performance Indicator Measurement 221

CIO Business Intelligence

FEBRUARY 20, 2023

They handle complex tasks such as customizing the platform, configuring advanced security features, and optimizing performance while ensuring the platform aligns with company requirements and goals. The certification emphasizes testing, governance, and integration with external systems within an organization’s infrastructure.

Consulting 87

Consulting B2B Sales Cost-Benefit 87

datapine

FEBRUARY 4, 2020

If it has been optimized for SEO though, you shouldn’t stop measuring it after the first week, as it needs a couple of months to reach its “cruising traffic”, and you can get several thousands of monthly visits. Using this data can provide insights on whether your investments are stable or need more optimization to deliver specified targets.

Reporting 280

Reporting Marketing Advertising Metrics 280

Smart Data Collective

JANUARY 1, 2023

As LinkedIn becomes more viable for B2B marketing, more brands are going to leverage it to this end. Use that list to test the tools you’re considering. They are a great way to optimize your profile and reach the most targeted customers. AI Makes Things Easier for Brands Trying to Automate LinkedIn Messaging.

Marketing 131

Marketing B2B Interactive Software 131

AWS Big Data

NOVEMBER 29, 2023

With these new AI optimizations, Amazon Redshift Serverless scales proactively and automatically with workload changes across all key dimensions —such as data volume, concurrent users, and query complexity. She has a deep background in marketing and GTM functions in the B2B technology and cloud computing domains.

Data Warehouse 112

Data Warehouse Analytics Data Lake Machine Learning 112

Occam's Razor

DECEMBER 8, 2017

The lesson is about the limitation of optimizing for a local maxima, usually in a silo. I believe this approach optimizes for a local maxima (the media buying bubble) and does not create the necessary incentives to solve for the global maxima (short or long-term business success). Perhaps some kind of B2B sales.

Broadcasting 123

Broadcasting Measurement Sales Marketing 123

datapine

NOVEMBER 15, 2022

By using interactive KPIs, product managers can optimize product strategies to ensure business growth. For instance, a gaming app might expect users to interact with the product on a daily basis while B2B companies might expect a couple of interactions a month.

Metrics 141

Metrics KPI Measurement Dashboards 141

Occam's Razor

NOVEMBER 13, 2009

Chapter 2 The Optimal Strategy for Choosing Your Web Analytics Soul Mate. I am a Mechanical Engineer with a MBA, a late covert to the power of understanding the super sexy "why" by leveraging lab usability studies, surveys, card sorts, online remote testing and more. Sure you've heard of A/B and multivariate testing.

Analytics 71

Analytics Metrics Measurement Testing 71

Occam's Razor

FEBRUARY 20, 2012

It will be a great reflection of how well thought out their acquisition strategy is, or how sub-optimal it is. ~ No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Overpimping of social icons when there has never been a social post (or all posts are sub-optimal). ~ Aw, come on!

IT 139

IT Measurement Marketing Metrics 139

Sisense

SEPTEMBER 15, 2019

In a straightforward B2C product, the goal might be to optimize time in product or clicks on a certain screen, because every user is doing the same thing. By capturing and analyzing more complex data about products, A/B testing can identify the effect small changes and new features have on engagement. Rollout delays.

Analytics 72

Analytics Dashboards Sales Measurement 72

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), If YouTube is so many things all at one time, and so many brand don't understand what to do on it optimally, how the heck does one go about measuring success? If you are a B2B company, checkout Cisco's social efforts.

Marketing 151

Marketing Analytics Advertising Measurement 151

AWS Big Data

JUNE 30, 2023

The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain. After all that, we were still missing out on proactive analysis that identifies trends and uncovers optimization opportunities. We know there are many businesses out there facing similar challenges.

Marketing 52

Marketing Dashboards Advertising ROI 52

Data Science 101

NOVEMBER 13, 2023

I do thorough research through discovery but I also check sites like G2 (linked below) to pre-read and assess how the offerings will fit at my company and compare to others g2.com com What prompted your move away from and back to the US?

B2B 59

B2B Modeling Deep Learning Dashboards 59

datapine

JUNE 13, 2019

So they taste test frequently throughout the whole process. Hereafter are some examples of B2B and retail KPIs you can track in this sales reporting template. a) B2B Daily Reports To Control Your Operations. The optimal response time should be determined after different strategies are tested.

Sales 264

Sales Reporting KPI B2B 264

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). During this stage you should also invest a lot in Search Engine Optimization. Business results suffer. Your first job is to beat them at everything. Not in step three.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

JANUARY 9, 2012

Just because your site is B2B, you do not have the right to create a 1940s website and force visitors to type their name, precise GPS coordinates and underwear size to get a PDF that should have existed as a webpage in the first place (as HTML has been invented). All while constantly optimizing your portfolio via controlled experiments.

Marketing 142

Marketing B2B Measurement Risk 142

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. Check out any B2B, B2Q, M2Z brand.

Marketing 149

Marketing Advertising Strategy Optimization 149

Occam's Razor

APRIL 21, 2014

Identify where your company is currently, what the next optimal step is in the ladder and give it all your attention in terms of data analysis or analytics code fixes. They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). It does not matter if you are a B2B or B2C or A2K, you will always see this. Many reasons.

Metrics 143

Metrics Reporting Analytics Marketing 143

Occam's Razor

APRIL 25, 2011

This latter category contains things that are so obviously sub-optimal that no one should be doing them any more. Sophisticated Search Engine Optimization is mandatory in our world of Bing / Yandex / Baidu / Google. Making website iterations based on executive opinions, but not site testing. Yet there they are. That's it.

Marketing 127

Marketing Metrics Measurement Testing 127

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). Google Analytics (sub optimally) calls this Other. Step #8: Can the Marketing Budget be optimized? The utterly lame ones you can just kill, the moderately lame to "don't know if this might be an issue" things go into an A/B testing bucket. See how it looks.

Reporting 140

Reporting Metrics Strategy Measurement 140

Occam's Razor

NOVEMBER 18, 2014

And sometimes they are indeed optimal: 7 Data Presentation Tips: Think, Simplify, Calibrate, Visualize. Better than the table, but perhaps less optimal than the Treemap. We know the optimization that is required. We know the optimization that is required. Short story #1: Treemaps, Sunbursts, Packed Trees, Oh My!

Visualization 145

Visualization Slice and Dice Predictive Modeling Metrics 145

Occam's Razor

MARCH 23, 2010

My problem with these mistruths and FUD is that they result in a ton of practitioners and companies making profoundly sub optimal choices, which in turn results in not just much longer slogs but also spectacular career implosions and the entire web analytics industry suffering. Usually at least a test. This is sad. Usually for free.

Analytics 119

Analytics Consulting Metrics Experimentation 119

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. But there is more to the Security Choice landing page than just passing the all-important transparency test. There are 11 other things you should consider for your landing page optimization strategy: 1. I love the social nature of sharing playlists.

Marketing 165

Marketing Insurance Visualization IT 165

Jet Global

FEBRUARY 23, 2024

ETL helps collect, optimize, and store data for better reporting and real-time analysis. Data Warehouse A data warehouse is a collection of business data from multiple sources that is optimized for reporting, analytics, and decision making. It facilitates smooth B2B data transmission. What are the steps of data mapping?

Data Warehouse 52

Data Warehouse Reporting Data Transformation Visualization 52

CIO Business Intelligence

JANUARY 6, 2025

Training physical AI models for robots has proved costly and time-consuming due to the vast amounts of real-world data and testing required. The platform also provides advanced tokenizers, guardrails, and an accelerated video processing pipeline. AI agents are the digital workforce that will work for us and work with us, Lebaredian said.

B2B 128

B2B Interactive Modeling Reporting 128