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For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Business Intelligence And Analytics Lead To ROI. Such business intelligence ROI can come in many forms.
With business users on board, the enterprise can capitalize on its strategy and optimize return on investment (ROI) and total cost of ownership (TCO) for its technology investment. Gartner predicts that, ‘overall analytics adoption will increase from 35% to 50%, driven by vertical and domain-specific augmented analytics solutions.’.
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