CIO Business Intelligence

MAY 21, 2024

provider of digital trust technology designed to protect companies and their customers from digital impersonation fraud, released its inaugural 2024 State of Website Impersonation Scams report. That’s more than three times the amount reported stolen in 2020. The full report can be found here. Memcyco Inc.,

Reporting 98

Reporting B2B Risk Technology 98

IBM Big Data Hub

MAY 17, 2024

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. Today the technology’s advanced capabilities encourage widespread adoption.

B2B 64

B2B Interactive Optimization Data-driven 64

Smart Data Collective

APRIL 7, 2022

While eCommerce giants like Amazon transformed the B2C retail landscape, traditional channels continued to dominate in the B2B sector. However, as evidenced by a recent McKinsey report, the past several years have turned that upside down with an explosive growth in B2B eCommerce.

B2B 128

B2B Big Data Sales Cost-Benefit 128

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. As with all other Social Networks below, let's take a look at some B2B examples (good and un-good), some B2C examples (good and un-good) and arrive at the optimal answer. Are you at a B2B company?

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

bridgei2i

JUNE 24, 2020

It’s important for B2B enterprises to stay engaged with their customer as they go through the scenario planning exercise. Capturing data about the customer and making these insights available for the customer-facing business functions will become invaluable in the B2B enterprise’s integrated customer engagement drive.

B2B 117

B2B Enterprise Sales Digital Transformation 117

CIO Business Intelligence

MARCH 19, 2025

On enterprise innovation: 6sense is a big AI engine, so one of the things we do is provide B2B intelligence for marketers and sellers to understand where their existing customer base or future accounts are in the buying journey. And the way we do that is an AI engine. So there has to be a mindset to make sure data is high fidelity.

B2B 64

B2B Cost-Benefit Data Quality Sales 64

CIO Business Intelligence

JUNE 1, 2023

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. Last year, Sitecore polled B2B marketers about their perceptions of the metaverse , which at the time was thought to be the next frontier in experiential marketing. Artificial Intelligence

Marketing 98

Marketing B2B Experimentation Cost-Benefit 98

datapine

FEBRUARY 9, 2024

Without performance indicators, most B2B blogs could still largely be based on classic storytelling to rope in more readers, all while falling behind their direct competitors. Provide a methodical approach to KPI dashboards and reports. The answer is through a KPI management system based on professional KPI software.

KPI 221

KPI Management Key Performance Indicator Measurement 221

datapine

JANUARY 31, 2022

The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. 6) Smart and faster reporting. Consumers have grown more and more immune to ads that aren’t targeted directly at them.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Smart Data Collective

NOVEMBER 20, 2022

In comparison to a B2C marketing agency, a manufacturing marketing agency or a B2B marketing agency has a longer sale cycle in which benefits emerge gradually. This can cause trust issues between a company and a B2B marketing agency. According to a report, the digital marketing and advertising industry is worth 332.5

Manufacturing 144

Manufacturing Marketing Data Analytics Analytics 144

CIO Business Intelligence

APRIL 17, 2024

Salesforce’s reported bid to acquire enterprise data management vendor Informatica could mean consolidation for the integration platform-as-a-service (iPaaS) market and a new revenue stream for Salesforce, according to analysts. The enterprise data management vendor reported a total revenue of $1.5 billion in 2022. billion and $1.6

Cost-Benefit 128

Cost-Benefit B2B Marketing Enterprise 128

Smart Data Collective

APRIL 4, 2021

In fact, as per stats, 93% of B2B marketers use email channels for distributing content and 72% of customers prefer email as their main channel for business communication. After all, it is believed that most B2B Business would use SFA as a tool to manage their business. Reports and Analytics.

Data-driven 104

Data-driven Marketing B2B Big Data 104

Smart Data Collective

DECEMBER 18, 2020

It offers savings of up to 90% on international calls, 75% on operational costs , 40% on local call bills, and 30% on phone bills – as reported by Finances Online. IBM’s Security Intelligence report has confirmed that specially designed SIP messages have the potential to create connectivity spikes.

Technology 130

Technology Cost-Benefit B2B Finance 130

datapine

NOVEMBER 19, 2019

Internal comms: Computer vision technology can serve to improve internal communication by empowering employees to perform their tasks more visually, sharing image-based information that is often more digestible and engaging than text-based reports or information alone. Artificial Intelligence (AI).

Technology 279

Technology Internet of Things IT IoT 279

IBM Big Data Hub

SEPTEMBER 6, 2023

In a May 2023 survey carried out by IBM and Momentive.ai , 67% of CMOs reported that they plan on implementing generative AI in the next 12 months and 86% plan to do so within 24 months. 1 In regard to B2B marketing function, these leaders called out lead generation and sales nurturing as the top use cases.

Marketing 112

Marketing Strategy B2B Cost-Benefit 112

CIO Business Intelligence

SEPTEMBER 23, 2022

Did you know that evaluating, selecting, and purchasing B2B software can be a long cycle with an average of 3-6months being the minimal time spent on this process?

B2B 98

B2B Software Strategy Reporting 98

Smart Data Collective

JUNE 10, 2021

Salesforce marketing tools also have a feature for reporting on fundamental metrics. B2B companies develop long-lasting relationships with their partners. Automation is also a powerful tool for reporting and analyzing marketing metrics. It is one of the most marvelous examples of machine learning in action.

Marketing 141

Marketing Sales Machine Learning Metrics 141

Smart Data Collective

MARCH 24, 2020

Another poll found 71% of B2B companies use personalization. IBM reports automated customer service is booming these days as they rely more on big data. Personalization is also important with the online customer experience. In some industries, such as travel, personalization has increased email open rates to 65%. Mind Your Manners.

Big Data 142

Big Data B2B Data mining Sales 142

CIO Business Intelligence

SEPTEMBER 7, 2022

The company says it has partnered with more than 250 B2B customers. million in 2021, a Valuates report showed. There are other startups across the world that offer solutions and services similar to Cropin. In the US, Aggio, founded in 2016, offers a cloud-based sales and market-intelligence platform. billion by 2028, from $921.4

B2B 105

B2B Contextual Data Deep Learning IoT 105

CIO Business Intelligence

MAY 12, 2022

The macrolevel implication for enterprise IT architecture is to tilt conventional departmental thinking on its side and solve for continuity,” a report from IDC states. Better visibility into customer journeys will enable agents to better anticipate needs and personalize interactions,” according to a Forrester report.

B2B 98

B2B Advertising Marketing Interactive 98

Smart Data Collective

MAY 19, 2022

LinkedIn is essential for any business focusing on B2B outreach or trying to reach decision-makers in other organizations. If you pay close attention to the data in your reporting panel, then you can optimize your ad targeting for optimal conversions. #1 You want to look at the data in your reporting panel. 1 – Location.

Data Analytics 145

Data Analytics Analytics Big Data Advertising 145

Smart Data Collective

OCTOBER 17, 2022

The ability to collect and utilize data for list segmentation enables businesses to send customized emails while concentrating on improving deliverability rates and reporting on email marketing engagement. This combination strategy is suitable for both B2B and B2C firms. For B2B businesses , form abandonment is a reality.

Marketing 128

Marketing Optimization Data Analytics Analytics 128

AWS Big Data

JULY 13, 2023

Identifying key use cases After a number of preparation meetings to discuss business and technical aspects of the use case, AWS and Altron identified two uses cases to resolve their two business challenges: Business intelligence for business-to-business accounts – Altron wanted to focus on their business-to-business (B2B) accounts and customer data.

Optimization 96

Optimization B2B Data Quality Sales 96

DataRobot Blog

AUGUST 1, 2022

Beyond traditional connectivity, this type of deal offers a window into the key role a telecom service provider can occupy in B2B and analytics value chains.”. Industry Analyst Report. We expect other regional and international operators to follow the lead of e& and DataRobot in deploying AI. Download Now.

B2B 98

B2B Enterprise Marketing Technology 98

AWS Big Data

DECEMBER 21, 2023

Branches range by products, namely B2C loans, B2B loans, and formerly also B2C mortgages. The data products used inside the company include insights from user journeys, operational reports, and marketing campaign results, among others. The departments include teams from engineering to sales and marketing.

Data Lake 104

Data Lake Data Warehouse Data-driven B2B 104

Occam's Razor

AUGUST 12, 2013

I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). The simplest way to start is to look at your Assisted Conversions report in Google Analytics. From a Venn -diagram.

Modeling 162

Modeling Optimization Marketing Interactive 162

Occam's Razor

JANUARY 24, 2011

One great benefit: I get detailed reports from Amazon that tell me clicks and conversion rates! It is also a B2B company with no real online conversions, which makes our job in this context harder to do, and hence a great example. Sometimes they might say: "Take the $1 out, and report Time on Site." You explain.

Analytics 123

Analytics Finance B2B ROI 123

CIO Business Intelligence

SEPTEMBER 23, 2024

The Thinkers360 B2B Thought Leadership Outlook Survey , for example, found that close to half of all respondents saw thought leadership adding over 75% to the brand premium they command in the marketplace. How you define, position, and report it will make all the difference.

ROI 121

ROI Scorecard Metrics Cost-Benefit 121

CIO Business Intelligence

AUGUST 28, 2024

We have nine business units, some B2C and some B2B, but regardless of the business unit or customer, we use the same set of digital technologies across the enterprise. Our digital product organization, which reports into IT, is developing new solutions that both drive revenue and impact the market.

Strategy 121

Strategy B2B Finance Enterprise 121

Cloudera

NOVEMBER 26, 2020

As a global leader in consumer and business credit reporting, Experian gathers, analyzes, combines, and processes data to help people and organizations achieve their goals — whether that means planning for a secure future or getting to know their customers better. Doing just that, was this year’s award winner Experian BIS.

B2B 105

B2B Machine Learning Big Data Data-driven 105