CIO Business Intelligence

SEPTEMBER 23, 2024

Thought leadership can generate tangible ROI In professional services and the technology industry, it’s well known that thought leadership can help brands command a higher premium in the market. How you define, position, and report it will make all the difference.

ROI 121

ROI Scorecard Metrics Cost-Benefit 121

Smart Data Collective

APRIL 4, 2021

Companies have found that big data can significantly improve the ROI of modern marketing campaigns. In fact, as per stats, 93% of B2B marketers use email channels for distributing content and 72% of customers prefer email as their main channel for business communication. Reports and Analytics.

Data-driven 104

Data-driven Marketing B2B Big Data 104

Smart Data Collective

JUNE 10, 2021

Salesforce marketing tools also have a feature for reporting on fundamental metrics. They include ROI data analysis, click-through rate, the number of leads and closed deals, the cost per click, and other relevant metrics. B2B companies develop long-lasting relationships with their partners.

Marketing 141

Marketing Sales Machine Learning Metrics 141

Smart Data Collective

MAY 19, 2022

LinkedIn is essential for any business focusing on B2B outreach or trying to reach decision-makers in other organizations. If you pay close attention to the data in your reporting panel, then you can optimize your ad targeting for optimal conversions. #1 You want to look at the data in your reporting panel. 1 – Location.

Data Analytics 145

Data Analytics Analytics Big Data Advertising 145

CIO Business Intelligence

MAY 13, 2024

That work also ties into another CEO priority: growth as the company competes in both the B2B and B2C space. Other reports also highlight the strong CEO interest in AI. Extracting business value from AI Although most CEO priorities for CIOs look familiar, CEOs added a new objective to the 2024 list: AI, which debuted at No.

IT 131

IT Digital Transformation ROI Strategy 131

Cloudera

MAY 13, 2024

Natascha Lee, Head of Global Partner & Alliance Marketing – Natascha—a six-time winner of the Women of the Channel awards—boasts over 20 years of channel marketing experience across multiple B2B technology firms, including her time here at Cloudera. Learn more how Cloudera’s partner ecosystem can support your hybrid cloud journey.

B2B 96

B2B Marketing ROI Management 96

Occam's Razor

JANUARY 24, 2011

One great benefit: I get detailed reports from Amazon that tell me clicks and conversion rates! other things are all currently being justified via, often faith-based, financial ROI models. It is also a B2B company with no real online conversions, which makes our job in this context harder to do, and hence a great example.

Analytics 123

Analytics Finance B2B Reporting 123

BizAcuity

FEBRUARY 15, 2019

Some businesses in 2003 started using predictive analytics generating an average Return on Investment or ROI of 145% as per the study that was undertaken by IDC. Commercial sales analytics is still in its evolutionary stage with even the most advanced B2B commercial sales analytics programs not being fully used or utilized properly.

Sales 67

Sales Analytics B2B ROI 67

Smart Data Collective

DECEMBER 14, 2019

Econsultancy and Adobe asked B2B companies to report on what the most exciting opportunity for growth in 2020 is and the leading answer was, “customer experience.” Better ROI on marketing activities. or “That was a great experience.” Big data can have a positive impact on your company. Fewer calls. Stronger loyalty. More sales.

Big Data 97

Big Data Cost-Benefit B2B Sales 97

Smarten

AUGUST 25, 2022

But the useful life of a software solution and the breadth and depth of its overall value can often fall short of expectations for return on investment (ROI) and total cost of ownership (TCO). ‘By Half of all B2B collaboration happens through APIs. According to Forbes, ‘the average single application today is powered by 18 APIs.

B2B 52

B2B ROI Software Cost-Benefit 52

Smart Data Collective

MAY 19, 2022

You can carefully review data to see how different aspects of your funnel are performing, which will increase the ROI of your funnel and help you identify ways to improve efficiency. Would you like to make your financial reporting more efficient? This is where data analytics is going to come in handy. Do you have an online shop?

Sales 143

Sales Big Data Cost-Benefit Data-driven 143

Jedox

APRIL 23, 2020

This includes encompassing territory planning, quota planning, calculation of sales compensation, publishing commission statements, sales forecasting, commission accruals, management reports and analytics. According to Gartner’s 2020 SPM report, 40% of B2B companies with over 100 salespeople will have an SPM solution in place by 2022.

Sales 52

Sales Management B2B Dashboards 52

Occam's Razor

JANUARY 6, 2010

The second was about predictive analytics and how using massive integrations between online and offline databases they had accomplished some really cool reporting of data (and make no doubt the IT work done over 18 months to accomplish this was cool). The days of tools and reports simply puking data out are rapidly reducing.

Analytics 99

Analytics IT Statistics Metrics 99

AWS Big Data

NOVEMBER 29, 2023

Redshift significantly improved our business ROI efficiency.” – PengBo Yang, CTO, JOYME Data pipelines can be challenging and costly to build and manage and can create hours-long delays to obtain transactional data for analytics. She has a deep background in marketing and GTM functions in the B2B technology and cloud computing domains.

Data Warehouse 113

Data Warehouse Analytics Data Lake Machine Learning 113

AWS Big Data

JUNE 30, 2023

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain.

Marketing 52

Marketing Dashboards Advertising ROI 52

Alation

JANUARY 11, 2022

In just the past few months Alation has been recognized in: The Forrester Wave™: Data Governance Solutions , BARC’s Data Management Survey , the Constellation ShortList , the GigaOm Radar Report for Data Catalogs , Dresner Advisory Services’ 2021 Wisdom of Crowds® Data Catalog Market Study , and many, many more.

Sales 52

Sales Software B2B Marketing 52

bridgei2i

MAY 19, 2021

So, over the last 15 years or so, I’ve been mostly in B2B marketing. So with this data revolution, you know, gaining so much momentum, you know, and everybody investing in analytics, and with ROI also becoming more and more tangible, how is the charter of GICs really changed? Venkat: Got it.

Enterprise 75

Enterprise Digital Transformation Marketing Cost-Benefit 75

Andrew White

JANUARY 9, 2022

For example I would argue that most organizations that report their carbon footrest are not doing it consistently and nor are they doing it correctly. Here is the 2021 report: What Are Must-Have Roles for Data and Analytics? See New P2P Solutions Will Redefine the B2B Supply Chain. That is the key. This was from 2020.

Analytics 64

Analytics Measurement Data-driven Modeling 64

Occam's Razor

MAY 2, 2017

The very best analysts are comfortable operating with ambiguity and incompleteness, while all others chase perfection in implementation / processing / reports. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. For a B2B company there are so many things we can measure.

Metrics 143

Metrics Key Performance Indicator B2B Measurement 143

Occam's Razor

APRIL 21, 2014

Hour-by-hour report please. :)? , Grow traffic first, with even with bad measurement I can find positive ROI areas for growth or invest time getting Analytics in order first for more objective decision making? Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) strategies).

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Occam's Razor

DECEMBER 9, 2013

Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. If you open your copy of Google/Adobe Analytics or CoreMetrics or Webtrekk you'll notice that every single report has a gigantic number of metrics in it. And… they have many reports! Entertain Me 2. Inform Me. Provide Utility. Nothing else works.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

MARCH 10, 2015

No standard reports you can just go grab once you update your site code to analytics.js. Because you can do anything with the platform's features, how does one show specific reports/possibilities? The former can be as simple as this: The reports that you'll see will depend on the the data you've sent into GA.

Strategy 153

Strategy Analytics Measurement Business Analysis 153

Occam's Razor

JUNE 7, 2017

The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. Here’s a B2B example, a company I think well of… Cisco. Could you not get 100x ROI from the 0.25

Advertising 162

Advertising Marketing B2B Measurement 162

CIO Business Intelligence

JULY 10, 2024

According to a McKinsey report released in May, 65% of organizations have adopted gen AI in at least one business function, up from 33% last year. As Rebot is just a friendly enterprise assistant used by a friendly audience of our employees, partners, and B2B customers, a sensible level of technical guardrails has felt sufficient for now.

Enterprise 136

Enterprise Risk Modeling Risk Management 136

Occam's Razor

APRIL 25, 2011

It does not matter if you are a Church solving for the ultimate conversion, a B2B business solving for an 18-month sale, a non-profit targeting volunteers and donations, or a humble blog solving to change the world. via David Rekuc] "Have lunch, get to know your fellow man (or woman), share reports and success metrics and goals."

Marketing 127

Marketing Metrics Measurement Testing 127

Occam's Razor

MARCH 23, 2010

When it comes to proving which campaigns are better and which numbers to report to the management what will you do? I realize for some HiPPO's old habits die hard, they won't even let you run a report without seeing a case study. You are far too busy actually reporting and analyzing to keep pace with all the wonderful evolution.

Analytics 119

Analytics Consulting Metrics Experimentation 119