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An important part of a successful business strategy is utilizing a modern data analysis tool and implementing a marketing report in its core procedures that will become the beating heart of acquiring customers, researching the market, providing detailed data insights into the most valuable information for any business: is our performance on track?
Short story #4: Multi-dimensional Slicing and Dicing! It is created using the All Traffic Sources report in Google Analytics, and clicking Source (rather than the default Source/Medium). Ignore the black line for a moment (it shows the actual reported cases of infection). Short story #5: Segmented Stacked Square Charts.
I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. If we have it, we can slice and dice it like crazy (where do these people come from, what content do they like, what internal searches drive more or less time spent, etc. It sucks to be there.
The difference between a Reporting Squirrel and Analysis Ninja? Do you see how far away a Reporting Squirrel's job is from that of an Analysis Ninja? We send out our multi-tab spreadsheets, our best Google Analytics custom reports , our great dashboards full of data , and more to the tactical layer of data clients.
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