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Use a Data Strategy to Make Your Startup Profitable

Smart Data Collective

In the information, there are companies with big data strategies and those that fall behind. However, the success of a big data strategy relies on its implementation. VentureBeat reports that only 13% of companies are delivering on their big data strategies. Longer buying cycles, more risk, and larger transactions.

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Akeneo aims to transform the retail playbook with AI and data consistency

CIO Business Intelligence

From chatbots handling customer queries to algorithmic pricing strategies and automated inventory management, retailers are finding innovative ways to leverage AI capabilities. Without data that is accurate, comprehensive, and adaptable to every customers intent, businesses risk being left behind.

B2B 105
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Practical Skills for The AI Product Manager

O'Reilly on Data

Consumer Companies Versus B2B Companies. In contrast, AI product managers working in Business to Business (B2B) firms tend to focus on the first and last mile of the AI product cycle. B2B firms solve highly complex problems for a very narrow set of consumers. Startups Versus Large Companies.

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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

According to the IBM survey, when CMOs were asked what they thought the primary challenges were in adopting generative AI, they listed three top concerns: managing the complexity of implementation, building the data set and brand and intellectual property (IP) risk. With the right generative AI strategy, marketers can mitigate these concerns.

Marketing 112
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The three-pronged transformation strategy driving innovation at PPG

CIO Business Intelligence

We have nine business units, some B2C and some B2B, but regardless of the business unit or customer, we use the same set of digital technologies across the enterprise. For the technical architecture, we use a cloud-only strategy. With the customer, we’re taking a platform approach. This is a multi-year initiative.

Strategy 121
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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. Experience building strategies like these have been  used by online retailers for years.

B2B 64
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Examining Cargill’s push to nurture growth through digital and data strategies

CIO Business Intelligence

Having joined its executive team 18 months ago, CDIO Jennifer Hartsock oversees its global technology portfolio, and digital and data strategies, so she has to keep track of a lot of moving parts, both large and small, to help achieve the company’s big corporate strategy about being ‘better together.’ “It