Smart Data Collective

SEPTEMBER 6, 2020

Forrester estimates that in the US, B2B eCommerce will reach $1.8 trillion by 2023 and constitute 17% of all B2B sales. This year, B2B eCommerce is expected to double the value of B2C eCommerce. With so much at stake, it’s surprising that many B2B sellers are slow adding an online sales channel.

B2B 135

B2B Data Analytics Analytics Cost-Benefit 135

bridgei2i

JUNE 24, 2020

It’s important for B2B enterprises to stay engaged with their customer as they go through the scenario planning exercise. Capturing data about the customer and making these insights available for the customer-facing business functions will become invaluable in the B2B enterprise’s integrated customer engagement drive.

B2B 117

B2B Enterprise Sales Digital Transformation 117

CIO Business Intelligence

SEPTEMBER 23, 2024

Thought leadership can generate tangible ROI In professional services and the technology industry, it’s well known that thought leadership can help brands command a higher premium in the market. They understand marketing, of course, but thought leadership is a lesser known entity and may be viewed with skepticism.

ROI 122

ROI Scorecard Metrics Cost-Benefit 122

Smart Data Collective

NOVEMBER 26, 2021

Business-to-business (B2B) and business-to-customers (B2C) companies use it for a wide array of revenue marketing strategies. Social Media Marketing: Social media ads include relevant metrics that lead generation agencies use to measure the effectiveness of their campaigns and return on investment or ROI.

Marketing 131

Marketing Data Analytics Key Performance Indicator Analytics 131

CIO Business Intelligence

APRIL 6, 2022

He added: “The strategy around cloud is not ROI on a case-by-case basis. Finally, in a glimpse at what’s to come, learn the hottest cloud-native software development trends from InfoWorld senior writer Serdar Yegulalp and Group Editor for UK B2B Scott Carey. It’s a must if a company wants to stay relevant.”.

B2B 131

B2B Strategy Digital Transformation ROI 131

Smart Data Collective

APRIL 4, 2021

Companies have found that big data can significantly improve the ROI of modern marketing campaigns. In fact, as per stats, 93% of B2B marketers use email channels for distributing content and 72% of customers prefer email as their main channel for business communication. It is not that redundant channel many marketers claim to believe.

Data-driven 106

Data-driven Marketing B2B Big Data 106

Smart Data Collective

JUNE 10, 2021

They include ROI data analysis, click-through rate, the number of leads and closed deals, the cost per click, and other relevant metrics. B2B companies develop long-lasting relationships with their partners. It is one of the most marvelous examples of machine learning in action.

Marketing 141

Marketing Sales Machine Learning Metrics 141

CIO Business Intelligence

SEPTEMBER 24, 2024

El liderazgo de pensamiento puede generar un ROI tangible En el sector de los servicios profesionales y la tecnología, es bien sabido que el liderazgo de pensamiento puede ayudar a las marcas a obtener una mayor prima en el mercado.

ROI 110

ROI B2B Marketing IT 110

Occam's Razor

MAY 2, 2017

B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure. And, we can do so much for them! There you are.

Metrics 143

Metrics Key Performance Indicator B2B Measurement 143

CIO Business Intelligence

MAY 13, 2024

That work also ties into another CEO priority: growth as the company competes in both the B2B and B2C space. Nevins says many companies have struggled to articulate anticipated ROIs from their AI investments, even those investments that leverage AI tools built into existing enterprise software.

IT 131

IT Digital Transformation ROI Strategy 131

Smart Data Collective

MAY 19, 2022

LinkedIn is essential for any business focusing on B2B outreach or trying to reach decision-makers in other organizations. Data analytics technology can make it a lot easier to get a high ROI from your LinkedIn Ads. Data Analytics Can Improve the Performance of Your LinkedIn Advertising.

Data Analytics 145

Data Analytics Analytics Big Data Advertising 145

Occam's Razor

DECEMBER 9, 2013

Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value. Inform Me.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Cloudera

MAY 13, 2024

Natascha Lee, Head of Global Partner & Alliance Marketing – Natascha—a six-time winner of the Women of the Channel awards—boasts over 20 years of channel marketing experience across multiple B2B technology firms, including her time here at Cloudera.

B2B 96

B2B Marketing ROI Management 96

Smart Data Collective

JANUARY 30, 2023

Consider your return on investment (ROI) when adjusting—factor in all potential variables. When it comes to the business-to-business (B2B) market, it will be best to focus on LinkedIn. Say you’re still far from your targets, and you’ve already used up your budget. This misalignment means it’s time for you to adjust your actions.

Advertising 116

Advertising Cost-Benefit Marketing Strategy 116

bridgei2i

MAY 18, 2020

As the crisis continues to unfold, it is paramount that B2B companies keep their customers engaged through the economic situation. How these B2B companies plan to engage their customers today, will determine the success of these enterprises tomorrow, at the dawn of a COVID-free world. However, this crisis will test the progress made.

B2B 52

B2B Sales ROI Marketing 52

Smart Data Collective

NOVEMBER 29, 2021

You can look at successful events and the ROI they brought in for the companies hosting them. However, you are going to need to make sure that you know what you want to get out of your event in the first place. Data analytics can help with this as well. Whatever type of event organizer you are looking for.

Data Analytics 128

Data Analytics Analytics Big Data B2B 128

BizAcuity

FEBRUARY 15, 2019

Some businesses in 2003 started using predictive analytics generating an average Return on Investment or ROI of 145% as per the study that was undertaken by IDC. Commercial sales analytics is still in its evolutionary stage with even the most advanced B2B commercial sales analytics programs not being fully used or utilized properly.

Sales 67

Sales Analytics B2B ROI 67

Occam's Razor

JANUARY 24, 2011

That funding was allocated based on some smart Finance person cooking up some numbers that looked liked this: "When we send 2 million brochures of a car, typically we can get 20,000 people into the showroom, which yields 19,000 Acadias sold, so each brochure gets us a ROI of $45." Use the exact same numbers.

Analytics 123

Analytics Finance B2B Reporting 123

Smart Data Collective

DECEMBER 14, 2019

Econsultancy and Adobe asked B2B companies to report on what the most exciting opportunity for growth in 2020 is and the leading answer was, “customer experience.” Better ROI on marketing activities. or “That was a great experience.” Big data can have a positive impact on your company. Fewer calls. Stronger loyalty. More sales.

Big Data 98

Big Data Cost-Benefit B2B Sales 98

datapine

FEBRUARY 4, 2020

Keep in mind that a metric like your CTR (click-through-rate) or the number of sessions should be understood in their globality, and not an absolute truth: increasing them will not systematically generate more profit or rise the ROI (return on investment) displayed on this dashboard.

Reporting 280

Reporting Marketing Advertising Metrics 280

Smarten

AUGUST 25, 2022

But the useful life of a software solution and the breadth and depth of its overall value can often fall short of expectations for return on investment (ROI) and total cost of ownership (TCO). ‘By Half of all B2B collaboration happens through APIs. Most enterprises invest in software to solve a problem, perform tasks, etc.

B2B 52

B2B ROI Software Cost-Benefit 52

CIO Business Intelligence

FEBRUARY 7, 2024

agrees that APIs remain relevant in today’s tech landscape, especially for B2B connections. “In Stemming the tide API governance has emerged to respond to these escalating management hurdles, and programs oversee many elements of an API throughout its lifecycle, helping to obtain a safe and reliable ROI. “As

Business Objectives 125

Business Objectives Cost-Benefit Strategy Data-driven 125

Smart Data Collective

MAY 19, 2022

You can carefully review data to see how different aspects of your funnel are performing, which will increase the ROI of your funnel and help you identify ways to improve efficiency. This is where data analytics is going to come in handy. You must also ensure that your potential buyers don’t feel like communicating with the robot.

Sales 143

Sales Big Data Cost-Benefit Data-driven 143

AWS Big Data

NOVEMBER 29, 2023

Redshift significantly improved our business ROI efficiency.” – PengBo Yang, CTO, JOYME Data pipelines can be challenging and costly to build and manage and can create hours-long delays to obtain transactional data for analytics. She has a deep background in marketing and GTM functions in the B2B technology and cloud computing domains.

Data Warehouse 129

Data Warehouse Analytics Data Lake Machine Learning 129

Occam's Razor

APRIL 25, 2011

It does not matter if you are a Church solving for the ultimate conversion, a B2B business solving for an 18-month sale, a non-profit targeting volunteers and donations, or a humble blog solving to change the world. Example: Spending $50,000 on building links when you can't measure ROI." Embrace economic value.

Marketing 127

Marketing Metrics Measurement Testing 127

CIO Business Intelligence

MAY 14, 2024

Ese trabajo también está relacionado con otra prioridad del CEO: el crecimiento , ya que la empresa compite tanto en el espacio B2B como en el B2C. En respuesta, los directores ejecutivos son cada vez más estrictos con sus iniciativas de IA.

IT 105

IT B2B Digital Transformation ROI 105

datapine

MARCH 18, 2020

By using social media management reporting software to track, measure, and refine your socially-driven efforts, you will make better, swifter, and more informed decisions while maximizing your ROI with every initiative or interaction you make. Why Should I Use Social Media Reports? Let’s see how this can be done in our example.

Reporting 178

Reporting Dashboards Metrics KPI 178

Occam's Razor

APRIL 21, 2014

Grow traffic first, with even with bad measurement I can find positive ROI areas for growth or invest time getting Analytics in order first for more objective decision making? As a B2B marketer looking to get more heavily involved in web analytics, I'm looking for a place to start – specifically your books. Josh Thomas.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Jedox

APRIL 23, 2020

According to Gartner’s 2020 SPM report, 40% of B2B companies with over 100 salespeople will have an SPM solution in place by 2022. Implementation of existing SPM software takes too much time and resources, jeopardizing the short-term ROI and posing long-term risks as business strategy changes over time. Fixed Data Model.

Sales 52

Sales Management B2B Dashboards 52

Occam's Razor

DECEMBER 3, 2012

Check out any B2B, B2Q, M2Z brand. Bonus: Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. I mention CPG because of all other types of businesses in the world they should have something interesting to say! Something we would love to see in our newsfeed every day. Don't stop there. Or the fantastic Red Bull.

Marketing 149

Marketing Advertising Strategy Optimization 149

AWS Big Data

JUNE 30, 2023

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain.

Marketing 52

Marketing Dashboards Advertising ROI 52

Occam's Razor

JANUARY 6, 2010

Now go buy advertising on those sites (from any ad network) and earn a higher ROI on your campaigns. It is that important (especially if you are a non-ecommerce b2b government peaceful protest photo sharing website). Young adults who are looking to buy net books. Affluent 100k+ folks or comic book buffs or brides to be.

Analytics 99

Analytics IT Statistics Metrics 99

Occam's Razor

MARCH 23, 2010

Email campaign ideas, content improvement, behavior targeting, testing product prices , hiring a supposedly awesome consultant, using offline calls to action, measuring impact of television on the web, opening a twitter account of a B2B business, doing… Anything you can think of I can do it. Usually for free. Usually at least a test.

Analytics 119

Analytics Consulting Metrics Experimentation 119

Occam's Razor

MARCH 10, 2015

Think about the deep understanding you can get of your customers, and the profound implications on marketing ROI and where you spend your budgets, content creation, multi-channel touch-points, and everything I'm forgetting. You can keep track of Ola throughout his journey. So, how does this work? And so much more.

Strategy 153

Strategy Analytics Measurement Business Analysis 153