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The Thinkers360 B2B Thought Leadership Outlook Survey , for example, found that close to half of all respondents saw thought leadership adding over 75% to the brand premium they command in the marketplace.
As a B2B organization, PEXA may not be very well known by the public, working with banking, conveyancers, and government, but it’s been quietly professionalizing property transaction markets in Australia for about 14 years. This is something we talk about all the time in different teams, and we cascade that visibility.
Continuing on the line of targets, a KPI scorecard like the one below is the perfect tool to put together an efficient picture of progress and the latest developments regarding your most relevant indicators. Total Orders. The total order is a key element that directly influences revenue.
The scorecard speaks for itself. A study by McKinsey found that less than 30% of digital transformation initiatives are successful in achieving their objectives. For large enterprises, the success rate is even lower, with estimates hovering around 16-20% due to the scale and complexity of the initiatives.
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