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Short story #4: Multi-dimensional Slicing and Dicing! The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios. Short story #4: Multi-dimensional Slicing and Dicing! China, South Africa, Egypt.
As we know, LinkedIn is a powerful business network that can generate numerous B2B promotional results such as increased engagement, number of followers, and, ultimately, leads. These reports are slicing, dicing, and analyzing data, while connects the dots between your marketing activities and the goals originally set.
What you want is a holistic data set, holistic information that is consistent in itself, that you can slice and dice, technically slice and dice, use in a way that is helpful, right in the moment. Now, whether there is this funny notion of calling it 360 or not, so I have my own opinion about that, as you know.
Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. Very often at Analysts and Researchers we are so into the data, slicing and dicing it, and in trying to get something decent out of that work, that we fail to actually see the data. A delightful mess.
While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now).
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