Remove b2c-customers
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The targeted approach to cloud and data CIOs need for ROI gains

CIO Business Intelligence

Our digital transformation has coincided with the strengthening of the B2C online sales activity and, from an architectural point of view, with a strong migration to the cloud,” says Vibram global DTC director Alessandro Pacetti. It’s a change fundamentally based on digital capabilities.

ROI 119
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Akeneo aims to transform the retail playbook with AI and data consistency

CIO Business Intelligence

By ensuring consistent, high-quality product data, we enable businesses to unlock AIs full potential to drive growth, innovation, and exceptional customer experiences. These priorities illustrate how AI influences every facet of retail operations, revolutionising both customer engagement and backend efficiency.

B2B 105
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The Zendesk Benchmark Report

Corinium

When customers speak with companies, they want to do so with the same digital channels they use to communicate with friends and family. Key findings: Deliver consistency across the customer experience. Established B2C companies risk getting left behind. And they expect the experience to be effortless.

Reporting 150
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The Zendesk Benchmark Report

Corinium

When customers speak with companies, they want to do so with the same digital channels they use to communicate with friends and family. Key findings: Deliver consistency across the customer experience. Established B2C companies risk getting left behind. And they expect the experience to be effortless.

Reporting 150
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What to expect from AI in the enterprise in 2025

CIO Business Intelligence

Augmenting employees, not replacing them Whether its through cutting costs, innovating new products and services or improving the customer experience, building a competitive advantage is at the core of most technology deployments, and AI is no different. I see this taking shape in 5 key areas.

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Facebook Insight - Connecting your Data Science & Marketing Teams

Corinium

Over it's lifetime Facebook has become possibly the biggest B2C/B2B marketing channel available to marketers. The platform is a mass generator of big customer data that holds immense potential value for making smarter marketing decisions.

Marketing 150
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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Their email marketing programs are, literally, leaving money and customer love on the table. Let's look at B2C companies. So, let's fix that error. 2BR02B: Facebook for Businesses.

B2B 167