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Machine Learning Making Big Moves in Marketing

Rocket-Powered Data Science

Machine Learning is (or should be) a core component of any marketing program now, especially in digital marketing campaigns. To illustrate and to motivate these emerging and growing developments in marketing, we list here some of the top Machine Learning trends that we see: Hyper-personalization (SegOne context-driven marketing).

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When the Voice of the Customer Actually Talks

Rocket-Powered Data Science

CX has become increasingly data-informed and data-driven, with VoC data being one of the key data sources. Other data sources include purchase patterns, online reviews, online shopping behavior analytics, and call center analytics.

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Your Modern Business Guide To Data Analysis Methods And Techniques

datapine

This is one of the most important data analytics techniques as it will shape the very foundations of your success. To help you ask the right things and ensure your data works for you, you have to ask the right data analysis questions. Harvest your data. Build a data management roadmap. Harvest your data.

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10 projects top of mind for IT leaders today

CIO Business Intelligence

From AI and data analytics, to customer and employee experience, here’s a look at strategic areas and initiatives IT leaders expect to spend more time on this year, according to the State of the CIO. A mix of IT mainstays and business differentiators, these “top-of-mind” projects hint at where IT is headed in years ahead.

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How Does Next-Gen SIEM Prevent Data Overload For Security Analysts?

Smart Data Collective

The Next Gen SIEM solution pairs advanced machine learning and AI-powered data management with continual threat detection to uncover the early signs of malicious activity and mitigate issues or report them to the security staff in time. What is it exactly, and how does it facilitate the jobs of modern security professionals?