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Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Email marketing is the most acceptable way to give precise customer data, but you must guarantee your efforts aren’t wasted. Using data analytics help your email marketing strategies succeed. Data Analytics’ Importance in Email Marketing. Types of data analytics. Segmentation. Automation.

Marketing 128
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When the Voice of the Customer Actually Talks

Rocket-Powered Data Science

CX has become increasingly data-informed and data-driven, with VoC data being one of the key data sources. Other data sources include purchase patterns, online reviews, online shopping behavior analytics, and call center analytics.

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10 projects top of mind for IT leaders today

CIO Business Intelligence

From AI and data analytics, to customer and employee experience, here’s a look at strategic areas and initiatives IT leaders expect to spend more time on this year, according to the State of the CIO. A mix of IT mainstays and business differentiators, these “top-of-mind” projects hint at where IT is headed in years ahead.

IT 142
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Four Reasons Why Retail Analytics Solutions Are Important

bridgei2i

Traditionally, retailers tend to use multiple siloed systems to store, manage, and analyze data separately. Leveraging data analytics has enabled retailers to easily unify and connect data from different sources and produce actionable insights. Customer Behavior Analytics.