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When the Voice of the Customer Actually Talks

Rocket-Powered Data Science

The goals of such activities are to improve customer service, customer interactions, customer engagement, and customer experience (CX) through just-in-time customer assistance, personalization, and loyalty-building activities.

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AI and cybersecurity: A double-edged sword

CIO Business Intelligence

Perhaps one of the most anticipated applications of AI in cybersecurity is in the realm of behavioral analytics and predictive analysis. By leveraging machine learning algorithms, AI can analyze user behavior and network traffic patterns, identifying anomalies that might indicate insider threats or other malicious activities.

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Your Modern Business Guide To Data Analysis Methods And Techniques

datapine

Robust analysis platforms will not only allow you to pull critical data from your most valuable sources while working with dynamic KPIs that will offer you actionable insights; it will also present the information in a digestible, visual, interactive format from one central, live dashboard. A data analytics methodology you can count on.

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Database Activity Monitoring – A Security Investment That Pays Off

Smart Data Collective

Does DAM need a user behavior analytics (UBA) module? The first step in building these defenses is to understand how users, administrators, or applications interact with a database. Do database activity monitoring systems need user behavior analytics features? This article will provide the answers. DAM features.

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Why You Need to Get on the Zero Trust Network Access Express Lane

CIO Business Intelligence

For decades, VPNs have been championed as a secure way for remote workers to interact with corporate networks. Behavioral analytics and least-privilege access. Like continuous authentication, ZTNA uses behavioral analytics. Why VPN can’t deliver.

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Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Behavioral Information includes understanding the audience’s interest and interaction with your email. Most email marketers utilize behavior analysis. Most marketers assume behavior analytics are enough since they’re so valuable. How do data influence your email marketing campaigns?

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The changing face of cybersecurity threats in 2023

CIO Business Intelligence

Website spoofing takes advantage of naïveté, fooling everyday users who think they are interacting with brands they know and trust. Because of this trust, users are less likely to take a second look at the website’s URL,” says Israel Mazin, CEO of Memcyco, a real-time website spoofing protection platform.