Remove Behavioral Analytics Remove Optimization Remove Strategy
article thumbnail

Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Using data analytics help your email marketing strategies succeed. Data Analytics’ Importance in Email Marketing. Like any other marketing strategy, you must measure email performance. Most email marketers utilize behavior analysis. The diverse use of data analytics in email marketing. Segmentation.

Marketing 128
article thumbnail

3 Essential Cybersecurity Strategies for 2020

CDW Research Hub

There are also an increasing number of tools and strategies recommended to handle this challenge. Cut through the complexity with these three crucial strategies for improved cybersecurity. Use a data classification strategy to help you identify the varying values of your data so you can treat it accordingly.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 projects top of mind for IT leaders today

CIO Business Intelligence

The CIO position has morphed since its inception 40 years ago, shifting from a nuts-and-bolts techie job to an increasingly business- and strategy-focused executive role. Those projects include implementing cloud-based security, anti-ransomware, and user behavior analytics tools, as well as various authentication technologies.

IT 142
article thumbnail

Database Activity Monitoring – A Security Investment That Pays Off

Smart Data Collective

Does DAM need a user behavior analytics (UBA) module? Do database activity monitoring systems need user behavior analytics features? By and large, you need to build an entire data protection strategy. There are several recommendations for optimizing the costs of maintaining a DAM system.

article thumbnail

Why Ransomware Groups Are Scarier Than Their Attacks

CDW Research Hub

The security experts at Sirius are here to help and can guide you through assessments, solutions, and professional services that optimize your security posture. User and entity behavior analytics (UEBA). Advancing your ransomware protection should include behavioral detection methodologies.

article thumbnail

The unfulfilled promise of automation: DNA matters

CIO Business Intelligence

AI-based analytics with predictable and actionable insights, machine learning and behavioral analytics, perdurable governance and possibly more are needed for an effective, truly autonomous enterprise. Last year Gartner noted that they did not recommend RPA as a long-term strategic business strategy. We are not there yet.

article thumbnail

Four Reasons Why Retail Analytics Solutions Are Important

bridgei2i

Hence, it is allowing them to adopt effective data-oriented strategies that help them to sell more. Customer Behavior Analytics. Customer behavior analytics in retail helps to access information about the customers from various channels through which they interact with the channel.