Smart Data Collective

DECEMBER 14, 2021

Not only that, but the product or service primarily influences the public’s perception of a brand that they offer, so gathering the data that will inform them of customers’ level of satisfaction is extremely important. Here are a few methods used in data collection. But what ways should be used to do so? Conduct Surveys.

Data Collection 134

Data Collection Statistics Data-driven Marketing Analytics 134

Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. Types of Data Used in Marketing Analytics.

Marketing Analytics 122

Marketing Analytics Marketing Data-driven Analytics 122

Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). More and more humans are going to be transitioned out of the business of analytics. We are needed today because data collection is hard. Here are the elements I’ll cover: + AI | Now | Local Maxima. +

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

Smart Data Collective

NOVEMBER 12, 2021

According to the 2021 CMO Spend Survey by Gartner, budget allocation for marketing analytics failed to make the top 3 in priority falling behind digital commerce, marketing operations and brand strategy.

Marketing 145

Marketing Advertising Data-driven Marketing Analytics 145

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). Check the requirements listed in any digital analytics job and you'll notice a long laundry list looking for analytics experience.

Marketing 138

Marketing Analytics Machine Learning Strategy 138

Occam's Razor

MAY 27, 2015

(even if you've never visited the site) has access to tons of intent signals from you right now, tons of third-party cookies that litter your browser right now, and immense Big Data and algorithms. Along the way, rather than over-indexing on a data obsession before everything, use data as an aid to keep getting smarter.

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155