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In order for you to really truly understand what is happening to your business, your customers and the yummy business outcomes, you need to be able to segment the data. You need to slice! You need to dice! Repeat after me: Slice, dice, drill!! Data pukes! Bigdata pukes!!! : ). People matter.
First… it is important to realize that bigdata's big imperative is driving big action. Second… well there is no second, it is all about the big action and getting a big impact on your bottom-line from your big investment in analytics processes, consulting, people and tools. ."
But, I'm a big believer in optimizing data access to be at the right time as defined by your decision-making/action-taking speeds inside your company. See rule #4, and video: A BigData Imperative: Driving Big Action ] If your company can take real-time action, then real-time data becomes right-time data.
Ten years, and the 944,357 words, are proof that I love purposeful data, collecting it, pouring smart strategies into analyzing it, and using the insights identified to transform organizations. Too many bars, inside them too many slices, odd color choices, all end up with this question: what the heck's going on here?
Let’s just give our customers access to the data. You’ve settled for becoming a datacollection tool rather than adding value to your product. While data exports may satisfy a portion of your customers, there will be many who simply want reports and insights that are available “out of the box.”
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