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A very special type of metric is designated to be a Key Performance Indicator (KPI). A KPI is a metric that helps you understand how you are doing against your objectives. This implies you cannot have a KPI identified unless you know what your objectives are. It will never be a KPI. You need to slice! Data pukes!
There are numerous marketing report types, depending on which data you need to monitor and analyze. Usually, reports are done on an annual, monthly, weekly or daily basis, but sometimes you need to create an ad-hoc, KPI report for a particular purpose. 2) Marketing KPI Report. Why so much data analysis, in the end?
In order to make smart decisions about the data you need four things. The data presented in tables or charts will be segmented. Ideally also indexed against a previously agreed upon target for the key performance indicator (KPI). They won't spend too much time obsessing about your BigData, : ), and charts and tables.
First… it is important to realize that bigdata's big imperative is driving big action. Second… well there is no second, it is all about the big action and getting a big impact on your bottom-line from your big investment in analytics processes, consulting, people and tools. ."
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