Smart Data Collective

JANUARY 26, 2022

Law firms are expected to spend over $9 billion on legal analytics technology by 2028. But what is legal analytics? Last year, we published an article on the ways that big law and big data are intersecting. We have had time to observe some major developments of legal analytics over the last year.

Data Analytics 103

Data Analytics Analytics Predictive Analytics Insurance 103

Cloudera

AUGUST 27, 2021

It has also integrated a customer experience (CX) rating into campaign operations along with marketing analytics. And its business units, especially marketing, are seeing the benefits of automation in their campaign operations and there are other plans in the pipeline. .

B2B 85

B2B Digital Transformation Cost-Benefit Big Data 85

Smart Data Collective

SEPTEMBER 30, 2021

Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally.

Analytics 128

Analytics Marketing Sales Analytics Technologies 128

Smart Data Collective

MAY 31, 2023

Big data technology has significantly changed the marketing profession over the last few years. One of the biggest changes brought on by big data has been in the field of social media marketing. This technology is understandably very beneficial for marketers as well.

Marketing 104

Marketing Data Analytics Analytics Interactive 104

Smart Data Collective

OCTOBER 2, 2019

Almost all social media platforms have some form of built-in analytics tools that provide information on your account’s performance. Email Marketing Analytics. For your email marketing campaigns, you can use third-party email marketing tools like MailChimp as they have analytics features.

Data-driven 110

Data-driven Marketing Testing Optimization 110

Business Over Broadway

SEPTEMBER 27, 2018

In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

AWS Big Data

NOVEMBER 20, 2024

It measures the percentage of users or visitors who take a desired action out of the total number of users or visitors. Lakshmi Nair is a Senior Analytics Specialist Solutions Architect at AWS. She specializes in designing advanced analytics systems across industries.

Metadata 77

Metadata Data Governance Metrics Marketing 77

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). Check the requirements listed in any digital analytics job and you'll notice a long laundry list looking for analytics experience. So on and so forth.

Marketing 138

Marketing Analytics Machine Learning Strategy 138

Andrew White

JANUARY 11, 2021

See Roadmap for Data Literacy and Data-Driven Business Transformation: A Gartner Trend Insight Report and also The Future of Data and Analytics: Reengineering the Decision, 2025. measuring value, prioritizing (where to start), and data literacy? where performance and data quality is imperative?

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

AWS Big Data

MARCH 11, 2025

Using AI-driven personalization, automation, and real-time analytics, it helps businesses acquire and retain customers throughout their buying journeys. To further enhance their B2B marketing capabilities, organizations are now looking to fully use their marketing data for more informed decision-making and strategy optimization.

B2B 82

B2B Data-driven Sales Marketing 82