IBM Big Data Hub

MAY 16, 2023

For big brands across all industries, today’s marketing campaigns are customized for specific audiences. Leveraging MMS for personalization at scale Personalization builds brand loyalty by creating customer experiences (CXs) specifically designed for each audience. Did that action turn into a lead? What time did this occur?

Marketing 69

Marketing Management Optimization Cost-Benefit 69

Occam's Razor

MAY 4, 2010

So at the end of my 10 Fundamental Web Analytics Truths blog post I requested readers who were interested in the scholarship to complete this simple task: Pick a site you love and tell me three things you would change about it, and why. You went and got some kind of data. We only see our slice of data. " See the difference?

Testing 112

Testing Advertising Marketing Measurement 112

Alation

OCTOBER 18, 2022

Alation is pleased to be named a dbt Metrics Partner and to announce the start of a partnership with dbt, which will bring dbt data into the Alation data catalog. In the modern data stack, dbt is a key tool to make data ready for analysis. Data Transformation in the Modern Data Stack.

Metadata 52

Metadata Metrics Recreation/Entertainment Data Quality 52

Alation

AUGUST 26, 2021

What Is Data Intelligence? Data intelligence is a system to deliver trustworthy, reliable data. It includes intelligence about data, or metadata. IDC coined the term, stating, “data intelligence helps organizations answer six fundamental questions about data.” Why do we have data?

Metadata 64

Metadata Data Governance Dashboards Software 64

CIO Business Intelligence

JUNE 8, 2023

Salesforce’s proprietary Einstein GPT and Data Cloud underpin the two new generative AI offerings. With Marketing GPT, marketers will be able to automatically generate personalized emails, smarter audience segments, and marketing journeys,” the company said in a blog post.

Marketing 52

Marketing Data-driven Enterprise Visualization 52

Alation

APRIL 6, 2023

Data governance is traditionally applied to structured data assets that are most often found in databases and information systems. This blog focuses on governing spreadsheets that contain data, information, and metadata, and must themselves be governed. Data catalogs and spreadsheets are related in many ways.

Data Governance 52

Data Governance Metadata Cost-Benefit Structured Data 52

IBM Big Data Hub

JUNE 14, 2023

Sometimes the problem with artificial intelligence (AI) and automation is that they are too labor intensive. You need to collect, curate, and annotate data for any specific task you want to perform. This is usually text, but it can also be code, IT events, time series, geospatial data, or even molecules.

Modeling 84

Modeling Data Lake Enterprise Deep Learning 84

Alation

FEBRUARY 7, 2023

That was my earliest taste of data lineage. It wouldn’t be until 2013 that the topic of data lineage would surface again – this time while working on a data warehouse project. Data warehouses obfuscate data’s origin In 2013, I was a Business Intelligence Engineer at a financial services company. It depends!

Metadata 52

Metadata Data Warehouse Visualization Data Quality 52

Alation

FEBRUARY 8, 2022

The “data textile” wars continue! In our first blog in this series , we define the terms data fabric and data mesh. The second blog took a deeper dive into data fabric, examining its key pillars and the role of the data catalog in each. Data as a product.

Data Governance 52

Data Governance Data-driven Metadata Enterprise 52

Occam's Razor

SEPTEMBER 29, 2009

If supported by "data" then it tends to be of the most fragile kind (usually the the fact that the CEO saw it during the Super Bowl and felt happy suffices as actionable data). The data in the above report shows how frequently during a time period do the website's visitors visit the website. Perhaps you?

Measurement 130

Measurement Metrics Analytics Marketing 130

Alation

MARCH 31, 2022

In the breakneck world of data, which I have been privy to since the mid 1990s, business intelligence remains one of the most enduring terms. So I was surprised to learn from my colleague Myles Suer’s blog piece about Self-Service vs. Traditional BI that it was first referenced in 1865. The Evolution of Business Intelligence.

Business Intelligence 52

Business Intelligence Data-driven Data Warehouse Reporting 52

Alation

MARCH 21, 2023

Today, modern travel and tourism thrive on data. For example, airlines have historically applied analytics to revenue management, while successful hospitality leaders make data-driven decisions around property allocation and workforce management. What is big data in the travel and tourism industry?

Data Analytics 52

Data Analytics Analytics Data-driven Big Data 52

IBM Big Data Hub

APRIL 15, 2024

Data integration stands as a critical first step in constructing any artificial intelligence (AI) application. While various methods exist for starting this process, organizations accelerate the application development and deployment process through data virtualization. Why choose data virtualization?

Analytics 64

Analytics Optimization Data-driven Metrics 64

Cloudera

SEPTEMBER 17, 2018

However, as the data warehousing world shifts into a fast-paced, digital, and agile era, the demands to quickly generate reports and help guide data-driven decisions are constantly increasing. Consider the following: More data types to be queried, but increasingly the data resides in separate silos.

Data Warehouse 53

Data Warehouse Optimization Visualization Unstructured Data 53

IBM Big Data Hub

APRIL 24, 2024

An online retailer always gets users’ explicit consent before sharing customer data with its partners. A navigation app anonymizes activity data before analyzing it for travel trends. One cannot overstate the importance of data privacy for businesses today. The user can accept or reject each use of their data individually.

Risk 78

Risk Measurement Data Governance Insurance 78

Alation

AUGUST 2, 2022

Similary, every touchpoint offers data that can help you improve that customer experience, from the number and duration of support interactions to the intuitiveness of your website. Analyzing this data can build your ability to anticipate a customer’s specific needs. But customers aren’t data; they’re people.

Cost-Benefit 52

Cost-Benefit Metrics Strategy Data Lake 52

Alation

OCTOBER 12, 2022

Companies collect and analyze vast amounts of data to make informed business decisions. From product development to customer satisfaction, nearly every aspect of a business uses data and analytics to measure success and define strategies. When choosing between qualitative and quantitative data, think about what you want to learn.

Statistics 52

Statistics Sales Testing Marketing 52

Alation

FEBRUARY 10, 2023

What do The Sopranos, Breaking Bad, and Data Radicals have in common? (No, All three programs completed their first seasons with audience appetites whetted for more stories — and we’ve got plenty of stories left to tell! That’s why I’m excited for the second season of Data Radicals , which launches on February 15.

Data-driven 52

Data-driven Broadcasting Sales Strategy 52

Occam's Razor

JANUARY 9, 2012

Now here's another surprise: These rules/insights/mind shifts are not about data! Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most companies are astonishingly blasé about data and possibilities of measurement.

Marketing 142

Marketing B2B Measurement Risk 142

Occam's Razor

JUNE 11, 2014

We have more data than God wants anyone to have. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. That is where this blog post comes in. It is functional.

Marketing 151

Marketing Strategy Sales IT 151

Alation

JANUARY 19, 2022

This January, I’m launching my first podcast: Data Radicals. Data Radicals features conversations with leaders who drive the use of data in powerful and innovative ways. They are radical in the sense that they unabashedly drive change by leveraging data and scientific thinking. Why Listen to Data Radicals?

Recreation/Entertainment 52

Recreation/Entertainment Data-driven Consulting Data Governance 52

BizAcuity

JANUARY 23, 2025

Imagine standing in the middle of a vast library with millions of books, but no catalog to guide you. Thats what it feels like to navigate todays world of data without visualization. In an age where every decision is tethered to data, the ability to interpret and communicate insights is transformative. Impossible, right?

Visualization 52

Visualization Consulting Data-driven Dashboards 52

Andrew White

MARCH 31, 2023

How would I sum up several days in Orlando at our 2023 Data and Analytics conference last week – March 19th-22nd, 2023: Confusion Hype Voice of the Business Fort of all it was a fun time. A workshop that helps diagnostically map specific data to specific business outcomes. Those are subsets of a much larger catalog.

Analytics 40

Analytics Marketing Data-driven Visualization 40

AWS Big Data

FEBRUARY 27, 2025

With a vast, rapidly growing catalog of live and on-demand sports offerings, a well-designed search architecture allows Prime Video Sports to cater to this engaged audience, streamlining navigation and reducing friction in the user experience.

Data Processing 110

Data Processing Machine Learning Modeling Data-driven 110