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Data Mining Use Cases

TDAN

Given that the global big data market is forecast to be valued at $103 billion in 2027, it’s worth noticing. As the amount of data generated […]. “Information is the oil of the 21st century, and analytics is the combustion engine,” says Peter Sondergaard, former Global Head of Research at Gartner. And he has a point.

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ML internals: Synthetic Minority Oversampling (SMOTE) Technique

Domino Data Lab

In this blog post we talked about why working with imbalanced datasets is typically problematic, and covered the internals of SMOTE – a go-to technique for up-sampling minority classes. Data mining for direct marketing: Problems and solutions. Protein classification with imbalanced data. 30(2–3), 195–215.

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Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

In this blog post, we summarize that paper and refer you to it for details. References [1] Henning Hohnhold, Deirdre O'Brien, Diane Tang, Focus on the Long-Term: It's better for Users and Business , Proceedings 21st Conference on Knowledge Discovery and Data Mining, 2015. [2] 2] Ron Kohavi, Randal M.

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Changing assignment weights with time-based confounders

The Unofficial Google Data Science Blog

Although this blog post makes some specific points about changing assignment weights in an A/B experiment, there is a more general takeaway as well. A/B testing isn’t simple just because data is big — the law of large numbers doesn’t take care of everything! 2] Scott, Steven L. armed bandit experiments in the online service economy."

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Using Empirical Bayes to approximate posteriors for large "black box" estimators

The Unofficial Google Data Science Blog

Brendan McMahan et al, "Ad Click Prediction: a View from the Trenches" , Proceedings of the 19th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD), 2013. [3] 3] Bradley Efron, "Robbins, Empirical Bayes, and Microarrays" , Technical Report, 2003. [4]

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Explaining black-box models using attribute importance, PDPs, and LIME

Domino Data Lab

Conference on Knowledge Discovery and Data Mining, pp. The post Explaining black-box models using attribute importance, PDPs, and LIME appeared first on Data Science Blog by Domino. Guestrin, C., Why should I trust you?: 1135–1144, ACM, 2016. Bahdanau, D., Cho, K., & Bengio, Y.,

Modeling 139
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Variance and significance in large-scale online services

The Unofficial Google Data Science Blog

At Google, we have invested heavily in making our estimates of uncertainty evermore accurate (see our blog post on Poisson Bootstrap for an example). The practical consequence of this is that we can’t afford to be sloppy about measuring statistical significance and confidence intervals.