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Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

Occam's Razor

There is unlimited amount of data thrown off our digital existences. (Or Or to use sexy term du jour , we have big data!). " Or, "I read this blog, Bounce Rate is the only one!" So, how do we fix this problem in a responsible manner? What's the one thing I should care about? "

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Closing Data's Last-Mile Gap: Visualizing For Impact!

Occam's Razor

I worry about data’s last-mile gap a lot. As a lover of data-influenced decision making, perhaps you worry as well. The last-mile gap is the distance between your trends and getting an influential company leader to take action. Your biggest asset in closing that last-mile gap is the way you present the data.

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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

Instagram allows you to express your creativity, and soak up expressions from others. Do the big gigantic numbers imply that your business should use these social media channels? Do the big gigantic numbers imply that your business should use these social media channels? So, let's fix that error. YouTube has 1.2

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