datapine

MAY 9, 2019

All of this will help in designing specific marketing campaigns according to the target, or if they need to compare two points of sales when implementing A/B testing campaigns, in order to acquire new customers more efficiently. Plan successful marketing activities.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

Smart Data Collective

AUGUST 31, 2021

If you have written content in the form of a blog, why not turn it into an infographic or a video? If you have video and audio content, it’s great to transcribe it and turn it into a blog post or a social media post. You can use Happy Scribe online transcription to turn your audio and video content into blog posts within minutes.

Data-driven 144

Data-driven Marketing Big Data Advertising 144

datapine

DECEMBER 4, 2019

The types of data companies collect include flat files, marketing analytics, CRM or helpdesk, for example, and the sheer number of platforms, applications and mentioned types makes it quite difficult to manage the access, processing, and integration across multiple platforms.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Aryng

JANUARY 13, 2025

Data-savvy marketing teams drive millions in revenue and […] The post Why Your Highly Talented Marketing Team is Struggling appeared first on Aryng's Blog. The impact of this is seismic.

Marketing 52

Marketing Analytics IT Marketing Analytics 52

Occam's Razor

JANUARY 4, 2022

The paper from the respected body made me open PowerPoint and create a visual that would make the case for never identifying Conversion Rate or ROAS the Most Important KPI in your company / practice of analytics. This blog post was originally published as an edition of my newsletter TMAI Premium. You can sign up here. Bottom Line.

KPI 129

KPI Advertising Metrics Measurement 129

Smart Data Collective

JUNE 5, 2021

If your blog post is about Mustangs, how will Google be able to tell whether you’re talking about the car or the horse? If you’re able to incorporate these keywords into your blog posts or articles, then you can rest easy knowing that Google will have no problem interpreting the exact context of your content. Google Keyword Planner.

Strategy 138

Strategy Marketing Data-driven Machine Learning 138

Cloudera

AUGUST 27, 2021

It has also integrated a customer experience (CX) rating into campaign operations along with marketing analytics. And its business units, especially marketing, are seeing the benefits of automation in their campaign operations and there are other plans in the pipeline. .

B2B 85

B2B Digital Transformation Cost-Benefit Big Data 85

datapine

FEBRUARY 17, 2023

Customizable UI features As mentioned in the white labeling section of this blog post, being able to white label the interface of the tool is a very relevant aspect of embedding BI. The post Master Your Analytics Challenges With Professional Embedded BI Tools appeared first on BI Blog | Data Visualization & Analytics Blog | datapine.

Analytics 191

Analytics Cost-Benefit Dashboards Business Intelligence 191

Occam's Razor

JUNE 6, 2007

It has been such an amazing journey to write the book, and for it to come up almost exactly a year after I started this blog. Each of this Web Analytics 2.0 For far too long web analytics has been relegated to the art of analyzing clicks on a site. Thrilled is perhaps understating it, I am giddy like a schoolgirl.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

OCTOBER 12, 2017

Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). The post has three clusters of advice.

Marketing 138

Marketing Analytics Machine Learning Strategy 138

Smart Data Collective

OCTOBER 5, 2021

Most (if not all) marketing activities can be effective ways of generating leads, but in this blog, we’ll be focusing on using analytics to improve your strategy for generating leads through Pay-Per Click (PPC) advertising. Is an Analytics-Driven PPC Strategy the Best Approach for Lead Generation?

Analytics 133

Analytics Marketing ROI Testing 133

Sisense

JULY 1, 2021

In a world of rapid technological change, digital tools for marketers are having a moment. Marketing technology tools (also referred to as MarTech tools) have multiplied from about 150 in 2011 to around 8,000 today, a 5,233% increase that sends a clear message: Marketers are embracing digital assistance and data/analytics.

Marketing 52

Marketing Experimentation Marketing Analytics ROI 52

IBM Big Data Hub

MAY 16, 2023

What are managed marketing services (MMS)? Managed marketing services are the outsourcing of marketing business processes, such as campaign planning and execution, content management and enhancement, marketing analytics and other marketing support (SEO, social listening and loyalty).

Marketing 69

Marketing Management Optimization Cost-Benefit 69

AWS Big Data

NOVEMBER 20, 2024

For this blog, please set it as shown in below In the Add metadata form pop-up, enter MetricsRequestForm , as shown in the following screenshot. To select metadata forms, provide the Name to the metadata form rule. Choose ADD METADATA FORM , as shown in the following screenshot. Remaining fields can be left as default.

Metadata 97

Metadata Data Governance Metrics Marketing 97

Sisense

JUNE 22, 2021

As a marketer, attribution is one of the most important challenges you face today in a multi-channel world. Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Aryng

JANUARY 13, 2025

But theres about a 1 in 3 chance that they dont have the analytical skills they need in a data-whelmed world. By training a […] The post How to Improve the Effectiveness of Your Startup’s Marketing Team appeared first on Aryng's Blog. The impact of this is seismic.

Marketing 52

Marketing Analytics Marketing Analytics IT 52

Smart Data Collective

JULY 24, 2023

Analytics technology has been instrumental in the evolution of social media marketing , especially in the sports industry.

Analytics Technologies 98

Analytics Technologies Marketing Technology Analytics 98

BizAcuity

MAY 24, 2022

Quick recap from the previous blog- The cloud is better than on-premises solutions for the following reasons: Cost cutting: Renting and sharing resources instead of building on your own. Analytics as a Service (AaaS). Analytics as a Service is almost a BI tool used for data analysis.and examples are restricted to the industry.

Data-driven 52

Data-driven Cost-Benefit Digital Transformation Strategy 52

Sisense

JANUARY 22, 2021

There’s no industry that couldn’t be improved by actionable insights, and over time, every industry will be. For example, one fintech problem requiring actionable insights today is credit risk assessment. The race to put actionable insights into the hands of users is on.

Machine Learning 52

Machine Learning Unstructured Data Forecasting Advertising 52

DataRobot Blog

AUGUST 23, 2019

He has been working as a data scientist and leading teams of data scientists for over ten years in a wide variety of domains from fraud prediction to marketing analytics. He works with DataRobot customers across sports and casinos, including several Major League Baseball, National Basketball League and National Hockey League teams.

Predictive Modeling 52

Predictive Modeling Marketing Analytics Modeling Data Science 52

bridgei2i

JUNE 3, 2020

This introductory blog looks to offer a bird’s eye view of the impact of COVID-19 on the Consumer Goods industry and major trends that are emerging. Digital Employee Engagement: With its Talent Analytics solutions, BRIDGEi2i can help companies with their digital talent development programs.

Manufacturing 52

Manufacturing Forecasting Uncertainty Digital Transformation 52

Darkhorse

APRIL 9, 2018

There are also a number of new firms that specialize in analytics consulting. Some firms are functional specialists with specific expertise in marketing analytics or HR analytics. SUBSCRIBE TO OUR BLOG. Some are built around a specific industry like financial services or pipelines. Good luck and godspeed.

Consulting 58

Consulting Cost-Benefit Machine Learning Analytics 58

Sisense

MAY 18, 2021

If marketing were an apple pie, data would be the apples — without data supporting your marketing program, it might look good from the outside, but inside it’s hollow. In a recent survey from Villanova University, 100% of marketers said data analytics has an essential role in marketing’s future.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Sisense

JUNE 15, 2021

Marketing can be one of the most data-driven departments in a company, regardless of industry. That being said, not every marketing org is making the best use of the data at its disposal.

Analytics 52

Analytics Data-driven Key Performance Indicator Marketing 52

Occam's Razor

APRIL 21, 2014

Here it is: Excellent Analytics Tip #12: Unsuspected Correlations Are Sweet! Please read the blog post for all the details. You want to actually get good at analytics. In that case seek books, blog posts, certifications that teach you how to think about analysis. This blog is a good start, :), but there are others.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Ontotext

JANUARY 6, 2022

A 360-degree view on high quality energy data will enable advanced analytics, providing a sound basis for deeper insights and better decision-making by market players. It will also empower the creation of new energy market analytics products, beyond the canned charts and reports available at ENTSO-E Transparency Platform.

Marketing 52

Marketing Data Quality Dashboards Visualization 52

Occam's Razor

MAY 27, 2015

Look at the right nav on this blog, two best selling books in 13 languages! Create an awesome S-T-D-C RM strategy first. A data-first strategy is a winning formula. This has to be bizarre coming from an author who's only minor claim to fame is data.

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

BizAcuity

NOVEMBER 15, 2022

In our previous blog, we discussed the advantages of implementing AI for businesses. Now it’s time to discuss leveraging AI for Ecommerce marketing in various ways. AI-driven marketing is a well-accepted mandate for businesses who are digital. The need for Hyper-Personalization in 2022. AI-powered Recommendation System.

Marketing 98

Marketing Machine Learning Data-driven Strategy 98

Occam's Razor

MAY 5, 2016

Before we go further, want to guess how many users of this blog, a self-described tech-savvy audience, use ad blockers? One caveat… This blog does have any advertising on it. I would have expected Europe or Germany to have way, way higher than ad blocking then I saw in my blog's data. Do I hear 80%? Do I hear a 70%?

Metrics 104

Metrics Reporting Analytics Advertising 104

Occam's Razor

MARCH 7, 2022

words I’ve written on this blog thus far, at least 400,000 have been dedicated to helping you find insights. This blog post was originally published as an edition of my newsletter TMAI Premium. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. In the 807,150 (!)

Key Performance Indicator 103

Key Performance Indicator Strategy Publishing Marketing 103

Occam's Razor

AUGUST 28, 2017

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. This blog is read by a diverse set of people in a diverse set of roles. You’ll learn all about the Global Maxima, definitions of AI/ML/DL, and the implications related to the work we do day to day.

Deep Learning 140

Deep Learning Machine Learning Marketing Strategy 140

Occam's Razor

JUNE 7, 2017

Hence, the title of this blog post. Unlike say on YouTube, or your Blog, where your Subscribers will see the content right away, and then through Bing and Yandex and YouTube itself people will find your content when relevant and keep viewing it. The Marketing < > Analytics Intersect. Almost nothing. Bottom-line.

Advertising 162

Advertising Marketing B2B Measurement 162

BizAcuity

APRIL 1, 2023

In our previous blog, we discussed the advantages of implementing AI for businesses. Now it’s time to discuss leveraging AI for Ecommerce marketing in various ways. AI-driven marketing is a well-accepted mandate for businesses who are digital.

Marketing 52

Marketing Machine Learning Data-driven Sales 52

Occam's Razor

JULY 6, 2016

In the second post on this blog (one million words ago), I'd shared the value of qualitative analysis because it is the only way to get context you need to answer the question why something was happening , rather than just relying on data which only answers the question what happened. Specifically, the most key elements of the website.

Testing 87

Testing Marketing Experimentation Cost-Benefit 87

Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. This blog post was originally published as an edition of my newsletter TMAI Premium. It truly is the bee's knees. Unlock your imagination.

Experimentation 103

Experimentation Testing Optimization Marketing 103

Sisense

JUNE 17, 2021

Marketing has many goals: to build creative, inspiring work that burrows its way into the minds and memories of consumers; to generate sales; to increase awareness of a company or product … the list goes on and on. But without zeroing in on your target audience, you can end up missing your goals in spectacular fashion.

Marketing 52

Marketing Interactive Metrics Advertising 52

AWS Big Data

MARCH 11, 2025

The resulting leads will be shared with the respective regional marketing representatives. Note that in this blog post youre using a synchronous mode in which the Marketo Adobe API limits require that the retrieved data set is less that 1000. For Fields , choose All Fields as the fields to retrieve from Marketo Engage.

B2B 98

B2B Data-driven Sales Marketing 98