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The Impact of Customer Sentiment Analysis on Brand Building

BizAcuity

The participants who use social media listening aimed to attract new customers (17%), provide better customer service (16%), and better understand customer preferences (16%). This article aims to cover all your questions on social listening and customer sentiment analysis and how they make an impact on brand building.

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4 Ways AI Can Enhance Your Marketing Strategies

Smart Data Collective

AI can help your team accomplish this by pointing toward more effective, impactful design and execution. The pillar approach employs long-form and shorter-form content to build credibility. Shorter blogs with answers to specific topic-related questions support each of your sub-pillar pages. Look no further than AI.

Marketing 126
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Retailers can tap into generative AI to enhance support for customers and employees

IBM Big Data Hub

With the rise of highly personalized online shopping, direct-to-consumer models, and delivery services, generative AI can help retailers further unlock a host of benefits that can improve customer care, talent transformation and the performance of their applications. The impact of these investments will become evident in the coming years.

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Conversational AI use cases for enterprises

IBM Big Data Hub

NLP translates the user’s words into machine actions, enabling machines to understand and respond to customer inquiries accurately. For example, natural language understanding (NLU) focuses on comprehension, enabling systems to grasp the context, sentiment and intent behind user messages.

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Open source large language models: Benefits, risks and types

IBM Big Data Hub

Proprietary LLMs are owned by a company and can only be used by customers that purchase a license. Large language models (LLMs) are foundation models that use artificial intelligence (AI), deep learning and massive data sets, including websites, articles and books, to generate text, translate between languages and write many types of content.

Risk 91
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Using NLP to gain insights from employee review data

Insight

and allows its customers to access all this data in a time series format through a single platform. Perhaps the most straightforward example is of employers using reviews to guide internal improvements, or to distinguish themselves in branding materials. Utilize information hidden away in online employee reviews.

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How COVID-19 Has Impacted Consumer Goods Industry

bridgei2i

How COVID-19 Has Impacted Consumer Goods Industry. The impact of COVID-19 on the Consumer Goods industry – both Consumer Packaged Goods and Consumer Technology and Durables, has to be understood in the right cultural milieu, if we wish to assess the situation correctly.