How Macmillan Publishers authored success using IBM Cognos Analytics
IBM Big Data Hub
AUGUST 28, 2023
If you’re a reader, chances are good you’ve read a book from Macmillan. It’s no wonder then that Macmillan needs sophisticated business intelligence (BI) and data analytics. For more than 10 years, the publisher has used IBM Cognos Analytics to wrangle its internal and external operational reporting needs.
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