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How Data Analytics Improves Customer Journeys Behind the Scenes

Smart Data Collective

Big data has been highly important to modern organizations. Companies have started using data analytics to better reach their customers and improve their conversions. Online companies in particular have become highly dependent on big data to grow their customer bases. Correcting Inefficiencies & Serving Customers Better.

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Master Data Visualization Techniques: A Comprehensive Guide

FineReport

Data visualization techniques are paramount in today’s data-driven world. Mastering data visualization techniques is not just a skill but a necessity for professionals across various industries. Increased Efficiency : Visualizing data streamlines processes by highlighting key points efficiently.

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9 Ways Location Data Can Help You Excel in Retail

Smart Data Collective

One of the secrets to attracting and retaining customers is to become more data-centric. According to many surveys, more than 90% of retail organizations across a wide range of sectors feel location data is crucial to their success. In this article, we will talk about nine ways location data can help you excel in retail.

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Bringing an AI Product to Market

O'Reilly on Data

It’s often difficult for businesses without a mature data or machine learning practice to define and agree on metrics. Fair warning: if the business lacks metrics, it probably also lacks discipline about data infrastructure, collection, governance, and much more.) Agreeing on metrics. The AI Product Development Process.

Marketing 363
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Data-Driven Employee Reviews Are Less Biased and Unfair

Smart Data Collective

Data analytics technology has changed many aspects of the modern workplace. A growing number of companies are using data to make more informed hiring decisions , track payroll issues and resolve internal problems. Keep reading to learn more about the benefits of a data-driven approach to conducting employee performance reviews.

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Unlock The Power of Your Data With These 19 Big Data & Data Analytics Books

datapine

The saying “knowledge is power” has never been more relevant, thanks to the widespread commercial use of big data and data analytics. The rate at which data is generated has increased exponentially in recent years. Companies, both big and small, are seeking the finest ways to leverage their data into a competitive advantage.

Big Data 263
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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz.

Metrics 157