Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). The solution was to leverage real-time signals like bad weather, flight delays at 5,145 airports, and other such data, combine that with ML powered algorithms to automate ads and messaging in the proximity of local airports.

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). It is still on the books, and places extraordinary power in the President of the US to do what they want to people who might not look like "Americans."

Marketing 138

Marketing Analytics Machine Learning Strategy 138

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. It has been such an amazing journey to write the book, and for it to come up almost exactly a year after I started this blog. Damini, Chirag and now the book! :). It is a book about Web Analytics 2.0.

Analytics 60

Analytics Metrics Marketing Dashboards 60

FineReport

MAY 18, 2024

Bar Charts Bar charts are another fundamental visualization method that represents categorical data with rectangular bars of varying lengths. In marketing analytics, bar charts are employed to illustrate sales performance across various product categories, providing a clear visual representation of market trends.

Visualization 52

Visualization Interactive Cost-Benefit Dashboards 52

Occam's Razor

APRIL 21, 2014

The mistake we make is that we obsess about every big, small and insignificant analytics implementation challenge and try to fix it because we want 99.95% comfort with data quality. We wonder why data people are not loved. :). Transforming data into insights. You are welcome to consider my book Web Analytics 2.0

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Occam's Razor

MAY 27, 2015

This has to be bizarre coming from an author who's only minor claim to fame is data. Look at the right nav on this blog, two best selling books in 13 languages! As all of my proceeds from the books go to charity, this passion for data has allowed me to donate $350,000 to charity since the first book was published.

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155