How Macmillan Publishers authored success using IBM Cognos Analytics
IBM Big Data Hub
AUGUST 28, 2023
If you’re a reader, chances are good you’ve read a book from Macmillan. For more than 10 years, the publisher has used IBM Cognos Analytics to wrangle its internal and external operational reporting needs. This data is leveraged by departments throughout the organization and is essential to their business operations.
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