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Understanding Hit Rate, MRR, and MMR Metrics

Analytics Vidhya

Introduction Imagine you’re at a bookstore looking for the perfect book. To measure how well these systems […] The post Understanding Hit Rate, MRR, and MMR Metrics appeared first on Analytics Vidhya. You want recommendations that are not only on your favorite genre but also varied enough to introduce you to new authors.

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How KNN Uses Distance Measures?

Analytics Vidhya

ArticleVideo Book This article was published as a part of the Data Science Blogathon Introduction Hello folks, so this article has the detailed concept of. The post How KNN Uses Distance Measures? appeared first on Analytics Vidhya.

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The Top 20 Data Visualization Books That Should Be On Your Bookshelf

datapine

Previously, we discussed the top 19 big data books you need to read, followed by our rundown of the world’s top business intelligence books as well as our list of the best SQL books for beginners and intermediates. That’s a colossal number of books on visualization. .” – Hans Rosling, Swedish statistician.

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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. This should not be news to you. Online, offline or nonline.

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Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.

Occam's Razor

Part of me is glad because my book and the Trinity strategy and the Web Analytics 2.0 mindset all stress the importance of measuring Outcomes. Hence my recommendation: Focus on measuring your macro (overall) conversions, but for optimal awesomeness identify and measure your micro conversions as well. Let me explain.

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Standard Metrics Revisited: #3: Bounce Rate

Occam's Razor

Bounce rate is a beautiful way to measure the quality of traffic coming to your website. So what is this mysterious metric? Bounce rate measure quality of traffic you are acquiring, and if it is the right traffic then it helps you hone in on where/how your website is failing your website visitors. Bounce Rate to the rescue!

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