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The right place for a company to start creating new value with their data is to understand their customer base and identify a problem that can be solved or a new benefit that can be created with the data they have. All three are legitimate paths to innovation, but the cost and the reward of each approach is different.
These benefits provide a 360-degree feedback loop. Healthcare is forecasted for significant growth in the near future. In this new era, users expect to reap the benefits of analytics in every application that they touch. Users are coming to expect sophisticated analytics at little or no cost. The market has since evolved.
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