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Start by identifying the persona you will create value for and articulate the ROI that they will get from your product. A productive business case will have specific data for anticipated profit and loss and build toward an expected breakeven point. Build a strong value proposition. What does adoption look like? Prototype your product.
Return on Investment Now we bring it all together to calculate the ROI on embedded analytics. Costs: The investment in developing and maintaining the solution. “-1”: The formula assures that a positive ROI is achieved only when benefits exceed the costs. The formula looks like this: ($750k / $250k) = 3, so the ROI is 200 percent.
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