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In 2016, Uber published its Uber Elevate WhitePaper , setting its aspirations on providing on-demand air taxis from San Francisco to San Jose for about $130. Photo by Wayne Chan on Unsplash The race to the future I don’t know about you, but I distinctly remember a promise from 1989 that flying cars would be commonplace by 2015.
If you are building quantitative ROI models, that difference in time will show up as the breakeven point earlier in the project lifecycle. This can be achieved through engaging content like whitepapers, solution briefs, and product demos. The faster path to value usually drives the “buy” decision. Educate your prospects.
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