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Dener worked with Microsoft and its partner BlueShift to develop the requirements and process the data. Together, they established a core architecture that the company could build on to develop its engineering capabilities and, eventually, support for entertainment and broadcasting, which remains on Morrone’s roadmap.
The platform uses ball-tracking cameras and 3D radar systems to generate live on-court match data, which is fed into Azure and combined with live score data to reveal insights into serving patterns, returns, and player movements around the court.
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