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InfoTribes, Reality Brokers

O'Reilly on Data

Before the advent of broadcast media and mass culture, individuals’ mental models of the world were generated locally, along with their sense of reality and what they considered ground truth. It is, however, driven by the incentives (both visible and hidden) of significant power structures, such as Big Tech companies.

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AI & the enterprise: protect your data, protect your enterprise value

CIO Business Intelligence

In 2018, I wrote an article asking, “Will your company be valued by its price-to-data ratio?” The premise was that enterprises needed to secure their critical data more stringently in the wake of data hacks and emerging AI processes. Data theft leads to financial losses, reputational damage, and more.

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CIOs face mounting pressure as AI costs and complexities threaten enterprise value

CIO Business Intelligence

To address this, Gartner has recommended treating AI-driven productivity like a portfolio — balancing operational improvements with high-reward, game-changing initiatives that reshape business models. Gartner’s data revealed that 90% of CIOs cite out-of-control costs as a major barrier to achieving AI success.

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Three Emerging Analytics Products Derived from Value-driven Data Innovation and Insights Discovery in the Enterprise

Rocket-Powered Data Science

I recently saw an informal online survey that asked users which types of data (tabular, text, images, or “other”) are being used in their organization’s analytics applications. The results showed that (among those surveyed) approximately 90% of enterprise analytics applications are being built on tabular data.

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Data Driven Insights For A Holistic Digital And Print Marketing Campaign

Smart Data Collective

At Smart Data Collective, we have talked extensively about the benefits of big data in digital marketing. We have focused a lot on using data analytics for SEO. However, there are a lot of other benefits of using big data in marketing. You shouldn’t limit yourself to using data analytics in your SEO strategy.

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Enterprises willing to spend up to $250 million on gen AI, but ROI remains elusive

CIO Business Intelligence

The report underscores a growing commitment to AI-driven innovation, with 67% of business leaders predicting that gen AI will transform their organizations by 2025. The data also shows growing momentum around AI agents, with over half of organizations exploring their use.

ROI 81
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3 takeaways from WWE and the McLaren Formula 1 Team when optimizing digital performance

CIO Business Intelligence

For engineering teams, WWE operates under the pressure of delivering high-quality live broadcasts into the living rooms of millions of fans each week, from venues across the world. says Ralph Riley, Director of Broadcast IT Systems at WWE. They also put WWE in danger of missing SLAs with broadcast partners.