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In these instances, data feeds come largely from various advertising channels, and the reports they generate are designed to help marketers spend wisely. Others aim simply to manage the collection and integration of data, leaving the analysis and presentation work to other tools that specialize in data science and statistics.
What are the benefits of data management platforms? Modern, data-driven marketing teams must navigate a web of connected data sources and formats. Others aim simply to manage the collection and integration of data, leaving the analysis and presentation work to other tools that specialize in data science and statistics.
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