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Amazon Redshift enables you to efficiently query and retrieve structured and semi-structured data from open format files in Amazon S3 datalake without having to load the data into Amazon Redshift tables. Amazon Redshift extends SQL capabilities to your datalake, enabling you to run analytical queries.
Real-Time Intelligence, on the other hand, takes that further by supporting data in AWS, Google Cloud Platform, Kafka installations, and on-prem installations. “We We introduced the Real-Time Hub,” says Arun Ulagaratchagan, CVP, Azure Data at Microsoft. You can monitor and act on the data and you can set thresholds.”
All this data arrives by the terabyte, and a data management platform can help marketers make sense of it all. Marketing-focused or not, DMPs excel at negotiating with a wide array of databases, datalakes, or data warehouses, ingesting their streams of data and then cleaning, sorting, and unifying the information therein.
All this data arrives by the terabyte, and a data management platform can help marketers make sense of it all. DMPs excel at negotiating with a wide array of databases, datalakes, or data warehouses, ingesting their streams of data and then cleaning, sorting, and unifying the information therein.
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